HALLMARK CHANNEL IS THE MOST-WATCHED NETWORK FOR THE 3rd CONSECUTIVE WEEKEND AMONG HOUSEHOLDS, W25-54 AND TOTAL VIEWERS
Since Countdown to Christmas Launched,
Hallmark Channel is #1 Among W25-54 Rating and Delivery
Countdown to Christmas rings in another successful weekend with the most recent original premieres, Northpole: Open for Christmas and Merry Matrimony catapulting Hallmark Channel to be the most-watched cable network for the entire weekend among HHs, W18-49, W25-54 and total viewers. Since the franchise's kickoff, Hallmark Channel has become the most-watched network among W25-54. Additionally, this weekend's premieres boosted the network to be #1 for the week among W25-54 rating in both prime time and total day.
The Saturday, November 21st premiere of Northpole: Open for Christmas averaged a 3.0 HH rating and 3.5 million total viewers, becoming the #1 rated program of the day among HHs and W25-54. Replacing Christmas Incorporated, Northpole: Open for Christmas is now Hallmark Channel's most-watched original movie premiere of 2015-to-date among W25-54. In its 8pm time period, the original movie ranked Hallmark Channel as the most-watched and highest-rated network among HHs, W18-49, W25-54, A25-54, and total viewers. Northpole: Open for Christmas also became the most tweeted original movie premiere for the week across cable and broadcast and #NorthpoleOpenForChristmas trended during its Saturday night debut.
Merry Matrimony, which debuted on Sunday, November 22nd, garnered a 2.8 HH rating and 3.3 million total viewers to become the #1 rated movie of the day among HHs and W25-54. Among A25-54, the premiere marks Hallmark Channel's most-watched original movie of 2015-to-date.
Hallmark Movies & Mysteries' original debut of Murder, She Baked: Plum Pudding Mystery on Sunday, November 22nd averaged a 1.3 HH rating and became a part of the network's most-watched week ever among HHs, W25-54, and A25-54.
Hallmark Channel's first-ever Thanksgiving Weekend Event will feature an unprecedented 5 consecutive nights of new original movie premieres including Once Upon a Holiday (November 25 at 8/7C), 12 Gifts of Christmas (November 26 at 8/7c), Crown for Christmas (November 27 at 8/7c), A Christmas Detour (November 28 at 8/7c) and Angel of Christmas (November 29 at 8/7c).
Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas also continues this weekend with the November 29th premiere of The Christmas Note at 9/8c.
In Northpole: Open for Christmas, when Mackenzie Reed (Lori Loughlin) inherits her beloved aunt's once-majestic hotel, she decides the sensible thing to do is sell it before Christmas. Fixing up the rundown place while managing the hotel staff (including the handyman and his kids) and dealing with demanding guests is more challenging than she had anticipated. That's when the magic of Christmas intervenes. Mackenzie gets some unexpected help as Clementine (Bailee Madison) and a group of Elves arrive on a special mission from Santa to repair the hotel and at the same time help her to rediscover some hidden talents along with the true meaning of Christmas.
In Merry Matrimony, Brie (Jessica Lowndes), an advertising executive, lands her dream assignment organizing the perfect Christmas wedding for a fashion magazine. If she succeeds, she will make partner at her firm. The only catch is that she unknowingly has been paired up with a certain high powered fashion photographer who just happens to be her estranged ex-boyfriend.
In Murder, She Baked: A Plum Pudding Mystery, Hannah Swensen (Alison Sweeney) is making plum pudding and trying to solve the murder of a man in his own office. It turns out the list of suspects who would have wanted to see the guy dead is a long one, from a bitter ex-wife to exasperated investors. But Hannah is on the case, not to mention ready for a little Christmas season romance.
Source: Nielsen, November 16-November 23, 2015; Nielsen Social Guide Twitter TV Ratings, 11/16-11/22/15.
ABOUT CROWN MEDIA FAMILY NETWORKS
Crown Media Family Networks, a division of Crown Media Holdings, Inc. (NASDAQ: CRWN), is home to Hallmark Channel and Hallmark Movies & Mysteries - America's most trusted family-friendly entertainment brands. Launched in 2001, Hallmark Channel, The Heart of TV, is a 24-hour cable television network available in high definition (HD) and standard definition (SD) in 90 million U.S. homes. Committed to enhancing viewers' enjoyment of life's special occasions year-round, Hallmark Channel has set the gold standard for celebratory content with such annual programming events as Countdown to Christmas and Countdown to Valentine's Day. The network's diverse slate of heartwarming original programming consists of movies; scripted primetime series, including Cedar Cove, When Calls the Heart, and Good Witch; and annual specials, like Kitten Bowl and Hero Dog Awards. The channel also features world premiere presentations of the acclaimed Hallmark Hall of Fame franchise, as well as Home & Family, a daily 2-hour two-time Emmy(R)-Nominated lifestyle program hosted by Mark Steines and Cristina Ferrare. Rounding out its lineup, Hallmark Channel presents such enduringly beloved classic series as I Love Lucy, The Golden Girls, The Waltons, Little House on the Prairie, Frasier, and The Middle.
Available in 62 million homes and one of the fastest-growing properties in cable, Hallmark Movies & Mysteries is a 24-hour digital network that brings the lighter side of the suspense and mystery genres into focus. The network, which launched in 2008 as Hallmark Movie Channel and underwent a brand evolution in October of 2014, highlights rich, dramatic, and thought-provoking storytelling with a mix of original movies, presentations from the acclaimed Hallmark Hall of Fame library, and such time-honored acquired series as Murder She Wrote, Matlock, Hart to Hart, and Diagnosis Murder. The channel is also home to its own holiday franchise, The Most Wonderful Movies of Christmas, featuring original movies and all-time classics like A Christmas Carrol; Holiday Affair; Babes in Toyland; and Christmas in Connecticut.
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