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[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (11/28/15):

FOX (6.344 million viewers, #1; adults 18-49: 1.8, #1) claimed the top spot on Saturday with its coverage of "CFB on FOX" (6.344 million viewers, #1; adults 18-49: 1.8, #1).

The silver then went to ABC (4.689 million viewers, #2; adults 18-49: 1.4, #2) with its own "Saturday Night College Football" (4.689 million viewers, #3; adults 18-49: 1.4, #T2) presentation.

Next up was CBS (4.130 million viewers, #3; adults 18-49: 1.0, #3) and its annual repeats of "Frosty the Snowman" (5.030 million viewers, #2; adults 18-49: 1.4, #T2), "Frosty Returns" (4.439 million viewers, #5; adults 18-49: 1.2, #4) and "The Story of Santa Claus" (3.252 million viewers, #7; adults 18-49: 0.9, #5) plus a new "48 Hours" (4.404 million viewers, #6; adults 18-49: 0.8, #T6).

And finally, a new "Dateline NBC" (4.498 million viewers, #4; adults 18-49: 0.7, #8) and a repeat "Saturday Night Live" (2.994 million viewers, #8; adults 18-49: 0.8, #T6) on NBC (3.996 million viewers, #4; adults 18-49: 0.8, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Tracy Morgan and musical guest Demi Lovato (2.9/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) equaled the show's best 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's top rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" ratings to "live plus seven day" ratings in national adult 18-49 results (from a 1.90 rating to a 2.83).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/29/14):

CBS (3.624 million viewers, #1; adults 18-49: 0.8, #1) took home top honors on Saturday with its holiday mix of "The Flight Before Christmas" (3.121 million viewers, #3; adults 18-49: 0.7, #T3), "The Story of Santa Claus" (3.067 million viewers, #4; adults 18-49: 0.7, #T3) and "48 Hours" (4.685 million viewers, #1; adults 18-49: 0.8, #T1).

ABC (2.490 million viewers, #3; adults 18-49: 0.7, #2) then claimed the silver with its weeky "Saturday Night Football" (2.490 million viewers, #6; adults 18-49: 0.7, #T3) coverage.

Next up was NBC (3.144 million viewers, #2; adults 18-49: 0.6, #3) with its "National Dog Show Presented by Purina" (3.259 million viewers, #2; adults 18-49: 0.5, #6) highlights and a repeat of "Saturday Night Live" (2.913 million viewers, #5; adults 18-49: 0.8, #T1).

And finally, FOX (1.428 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with repeats of "Bones" (1.755 million viewers, #7; adults 18-49: 0.3, #T7) and "Sleepy Hollow" (1.102 million viewers, #8; adults 18-49: 0.3, #T7).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Chris Rock and musical guest Prince (2.9 rating, 7 share in household results in the 56 markets metered by Nielsen Media Research; 1.3/5 in adults 18-49 in the 25 markets with Local People Meters), ranked as the night's #1 telecast on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on those networks.

·"Saturday Night Live" scored the highest rating in metered-market households for an "SNL" rebroadcast since April 19 (with host Melissa McCarthy and musical guest Imagine Dragons, 2.9/7) and equaled the show's top metered-market rating for an encore since March 15 (with host and musical guest Drake, 3.2/8).

·In the Local People Meters, "Saturday Night Live" scored its highest 18-49 rating for a rebroadcast since April 19 (with host Melissa McCarthy and musical guest Imagine Dragons, 1.4/7).

Source: Nielsen Media Research





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