or


[12/02/15 - 12:18 PM]
Viewers Feasted on Hallmark Channel's Thanksgiving Weekend Event
The Hallmark Channel spins the numbers for the week of November 23-29.

[via press release from The Hallmark Channel]

VIEWERS FEASTED ON HALLMARK CHANNEL'S THANKSGIVING WEEKEND EVENT, ELEVATING THE NETWORK TO BE THE MOST WATCHED AMONG W25-54 AND TOP-RATED AMONG W25-54 AND HOUSEHOLDS FOR THE ENTIRE WEEK

5 Original Movies Averaged a 3.2 HH Rating and 3.9 Million Total Viewers

Hallmark Channel's supersized serving of holiday programming over Thanksgiving was a resounding success, making the network the most watched and highest-rated network in Prime Time and Total Day for the entire week (November 23-29, 2015) among W25-54, as well as #2 among household rating (behind ESPN). Last week also became Hallmark Channel's highest week ever among HH rating and delivery as well as all key demographic delivery. Additionally, The 5 new original movie premieres that aired Wednesday, November 25 through Sunday, November 29 as part of the network's inaugural Thanksgiving Weekend Event, averaged a 3.2 HH rating and 3.9 million total viewers. The stunt also engaged viewers on social media, with Crown Media Family Networks airing the top five most Tweeted original movie premieres in Prime Time for the week across cable and broadcast.

"This year, we doubled down on our programming efforts and rolled out original holiday premieres for 5 consecutive nights, beginning on the Wednesday before Thanksgiving," said Michelle Vicary, executive vice president, programming & network publicity, Crown Media Family Networks. "The Thanksgiving Weekend Event brought Countdown to Christmas to a whole new level by providing more of what our audience wants during this pivotal time of year, offering the seasonal, family-friendly entertainment that is widely absent on cable."

The Wednesday, November 25th premiere of Once Upon a Holiday debuted to a 2.6 HH rating and 3.1 million total viewers, becoming the 2nd highest-rated program of the day. Additionally, Once Upon a Holiday elevated Hallmark Channel to be the #1 rated network among HHs in Prime Time. In its 8pm time period, the premiere made Hallmark Channel the top-rated and most-watched network among HHs, W25-54 and total viewers.

12 Gifts of Christmas, which premiered on Thanksgiving Day, averaged a 2.5 HH rating and 3.1 million total viewers, claiming the highest-rated and most-watched cable program of the day. In its 8pm time period, the film catapulted Hallmark Channel to be the highest-rated and most-watched network among HHs, W18-49, W25-54, A25-54 and total viewers.

The Friday, November 27th premiere of Crown for Christmas drew a 3.5 HH rating and 4.3 million total viewers boosting Hallmark Channel to be the #1 rated cable network in both Prime Time and Total Day among W25-54. During its 8pm premiere, Crown for Christmas elevated Hallmark Channel to be the highest-rated and most-watched network among W18-49 and W25-54.

A Christmas Detour secured a 3.9 HH rating and 4.8 million total viewers, becoming the highest-rated and most-watched Hallmark Channel telecast of 2015-to-date. The premiere boosted Hallmark Channel to be the top-rated cable network in Prime Time among HHs and W25-54. In its 8pm debut, the Saturday, November 28th premiere also elevated the network to be #1 among HH, W25-54, and total viewer rating and delivery. Moreover, A Christmas Detour was the #1 Tweeted original movie premiere for the week across broadcast and cable, becoming the network's most social original movie premiere of 2015-to-date among Tweets (12,189) and Unique Authors (2,614).

Rounding out the stunt, the Sunday, November 29th premiere of Angel of Christmas delivered a 2.8 HH rating and 3.3 million total viewers. The debut boosted the network to be the top-rated for the entire day among HHs and W25-54.

The Sunday, November 29th original premiere of The Christmas Note on Hallmark Movies & Mysteries averaged a 1.3 HH rating and 1 million total viewers, becoming the network's 2nd most-watched premiere among HHs, total viewers, and W25-54. Additionally, the program is the network's most-watched original premiere of 2015-to-date as well as the 2nd most-watched original premiere of all time among A25-54 and total viewers.

Hallmark Channel's Countdown to Christmas continues this weekend with the original premiere of Just in Time for Christmas on Saturday, December 5th at 8/7c and Karen Kingsbury's The Bridge on Sunday, December 6th at 8/7c. Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas also continues with the original premiere of The Magic Stocking on December 6th at 9/8c.

Source: Nielsen, November 23-November 29, 2015; Nielsen Social Guide Twitter TV Ratings, 11/23-11/29/15.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube





  [december 2015]  
S
M
T
W
T
F
S
  


· 12 GIFTS OF CHRISTMAS, THE (HALLMARK)
· ANGEL OF CHRISTMAS (HALLMARK)
· CHRISTMAS DETOUR, A (HALLMARK)
· CROWN FOR CHRISTMAS (HALLMARK)
· ONCE UPON A HOLIDAY (HALLMARK)





most recent ratings | view all posts
[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.