HALLMARK CHANNEL CONTINUES ITS WINNING STREAK, RANKING AS THE #1 CABLE NETWORK FOR THE ENTIRE WEEKEND AMONG HH RATING AND DELIVERY
Since Countdown to Christmas Launched, Hallmark Channel is the Most-Watched Cable Network in Prime Time and Total Day
Hallmark Channel's Countdown to Christmas continues to dominate cable with the Hallmark Hall of Fame original premiere, Just in Time for Christmas, garnering a 3.1 HH rating and 3.5 million total viewers and Karen Kingsbury's The Bridge averaging a 2.8 HH rating and 3.2 million total viewers. Elevated by Saturday and Sunday night's debuts, Hallmark Channel was the most-watched and highest-rated cable network among households for the entire weekend. Additionally, since the franchise's launch, Hallmark Channel is officially the most-watched cable network in Prime Time and Total Day among W25-54. Viewers also took to twitter, as Hallmark Channel aired the top two most-tweeted original movie premieres of the week.
The Saturday, December 5th premiere of Just in Time for Christmas became the most-watched Hallmark Hall of Fame movie in network history among households. In its 8pm time period, the movie elevated Hallmark Channel to rank #1 among HH rating and delivery. Additionally, in its 8pm time period on Sunday, December 6th, Karen Kingsbury's The Bridge boosted the network to be #1 among HH and Total Viewer rating and delivery. Viewers also engaged on social media, with Karen Kingsbury's The Bridge becoming the #1 tweeted original movie premiere of the week across cable and broadcast.
The Sunday, December 6th premiere of Magic Stocking on Hallmark Movies & Mysteries delivered a 1.2 HH rating. The movie became the 2nd most-watched original premiere of 2015-to-date among W25-54 and is a part of the network's most-watched week ever among W18-49, W25-54, and A25-54.
Countdown to Christmas continues this weekend with the original premiere of On the Twelfth Day of Christmas on December 12th at 8/7c and Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas continues with the original premiere of Debbie Macomber's Dashing Through the Snow on December 13th at 9/8c.
Source: Nielsen, November 30-December 6, 2015; Nielsen SocialGuide Twitter TV Ratings, 11/30-12/6/15.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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