INVESTIGATION DISCOVERY CLINCHES #1 SPOT FOR TOTAL DAY DELIVERY AMONG W25-54 IN ALL OF AD-SUPPORTED CABLE IN 4Q 2015
--ID Wraps 2015 as the #3 Network for Delivery of W25-54 in All of Ad-Supported Cable -
--ID Has Best Year Ever in Prime Delivery Among All Key Demos--
In a quarter filled with major sporting events, holiday movies and special live events, Investigation Discovery (ID) clinched the #1 position in 4Q 2015 for Total Day delivery among W25-54 in all of ad-supported cable, beating out fully distributed networks USA and Hallmark. ID closed out 2015 as the #3 network in the same demo.
Showing its stronghold on W25-54, ID also landed in the top 15 for Prime delivery (#14) for the year, moving up three ranks from 2014.
Overall, ID celebrated its best year ever in Prime delivery among P2+, HH, P25-54, W25-54, M25-54, P18-49 and W18-49, and its best year ever in Total Day Delivery among P2+, HH and W25-54. In total audience, ID ended 2015 as the #18 network in Prime for delivery of P2+ in all of ad-supported cable, achieving 28 consecutive quarters of Prime year-over-year delivery growth among this demo.
In 2015, 21 original ID series averaged over one million viewers P2+. The top series for the network in 2015 included: Homicide Hunter: Lt Joe Kenda (1.598 million), A Crime to Remember (1.365 million), See No Evil (1.245 million), On the Case with Paula Zahn (1.226 million), Deadline: Crime with Tamron Hall (1.212 million), Murder Book (1.201 million) and Barbara Walters Presents American Scandals (1.161 million).
For four years - 16 consecutive quarters in a row - ID has been the #1 for Length of Tune in all of television in Total Day delivery among P25-54 and W25-54. In 2015, ID was #1 in Total Day (49 min. P25-54, 54 min. W25-54) for Length of Tune in all of television (compared to the average of 26 minutes in all of television), as well #1 in Prime (29 min. P25-54, 31 min. W25-54) for Length of Tune in all of ad-supported cable (compared to the average of 20 minutes in all of cable).
2015 Total Day Delivery Rankings
· #3 W25-54, up 2 ranks from 2014
· #7 P25-54, up 3 ranks from 2014
· #8 HH; up 3 ranks from 2014
· #11 P2+, up 1 rank from 2014
2015 Prime Delivery Rankings
· #14 W25-54, up 3 ranks from 2014
· #14 HH, up 5 ranks from 2014
· #17 P25-54, up 2 ranks from 2014
· #18 P2+, up 2 ranks from 2014
2015 vs. 2014: Primetime Delivery (L+3 Day data)
P2+ +10% (897k vs. 816k)
HH +8% (743k vs. 690k)
P25-54 +4% (387k vs. 371k)
W25-54 +5% (261k vs. 248k)
P18-49 +7% (306k vs. 286k)
W18-49 +5% (205k vs. 196k)
2015 vs. 2014: Total Day Delivery (L+3 Day data)
P2+ +6% (665k vs. 630k)
HH +3% (575k vs. 556k)
P25-54 0% (309k vs. 308k)
W25-54 +1% (211k vs. 208k)
P18-49 +2% (246k vs. 242k)
W18-49 +1% (167k vs. 166k)
4Q'15 vs. 4Q'14: Primetime Delivery (L+3 Day data)
P2+ +14% (889k vs. 778k)
HH +12% (742k vs. 662k)
P25-54 +9% (380k vs. 350k)
W25-54 +8% (260k vs. 241k)
P18-49 +8% (296k vs. 273k)
W18-49 +4% (197k vs. 190k)
4Q'15 vs. 4Q'14: Total Day Delivery (L+3 Day data)
P2+ +8% (641k vs. 596k)
HH +7% (563k vs. 525k)
P25-54 +4% (301k vs. 289k)
W25-54 +8% (212k vs. 197k)
P18-49 +8% (239k vs. 221k)
W18-49 +8% (166k vs. 154k)
Source: Nielsen, NPOWER, 12/29/14-12/27/15, Prime (M-Su 8-11p), Total Day (M-Su 6a-6a), L+3 data, Delivery (000), Year/Quarter/ASCO rank stories - Time Period data, Program stories - Program Based data, Prime ASCO ranks excluding networks not programming full daypart or year, Total Day ASCO ranks excluding networks programming less than Nielsen standard 51% daypart or year.