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[01/18/16 - 10:39 AM]
NBC News-YouTube Democratic Debate Seen by 12.5 Million People
NBC spins the numbers for Sunday, January 17.
[via press release from NBC]

NBC NEWS-YOUTUBE DEMOCRATIC DEBATE SEEN BY 12.5 MILLION PEOPLE

Most-Watched Broadcast Democratic Debate of 2016 Campaign with 10.2 Million Viewers on NBC

Attracts Additional 1.2 Million Viewers Across Digital Platforms and Over Half a Million on MSNBC

JANUARY 18, 2016 -- Sunday night's NBC News-YouTube Democratic Candidates Debate was seen by 12.5 million viewers across all platforms, including 10.2 million live on the NBC network - making it the most-watched broadcast network Democratic debate of the 2016 campaign so far and the third-highest rated Democratic debate in history. NBC drew significantly more young viewers than the two previous broadcast debates, with nearly a third of the total audience in the A25-54 demo (3.17 million or 31% vs. 25% for both ABC and CBS). The event topped all 2012 primary debates in both total viewers and the A25-54 demo.

The forum, moderated by "NBC Nightly News" anchor Lester Holt with NBC News chief foreign affairs correspondent Andrea Mitchell, aired live across the country from 9:00-11:00 p.m. ET.

Nearly 1.2 million viewers streamed the event live on NBC News digital platforms including the NBC News YouTube channel, NBCNews.com, and apps for iPhone, Android, Amazon, Apple TV, FireTV, and Roku.

The two-hour program drew an additional 552,000 total viewers and 173,000 A25-54 viewers as it re-aired on MSNBC from 11:00 p.m. - 1:00 a.m. ET.

The DNC-sanctioned event, hosted by the Congressional Black Caucus Institute, took place at the Gaillard Center in Charleston, South Carolina.

Comparison: 2016 Democratic Primary Debates

Date Start Time End Time Net Program Name TOTAL VIEWERS A25-54 VIEWERS

Sun., Jan. 17, 2016 9:00 PM 11:00 PM NBC NBC SC: DEMOCRATIC DEBATE 10,161 3,170

Sat., Dec. 19, 2015 8:00 PM 11:00 PM ABC DEMOCRATIC DEBATE-ABC 8,030 1,969

Sat., Nov. 14, 2015 9:00 PM 11:00 PM CBS CAMPAIGN '16 DEM DEBATE-CBS 8,552 2,115

vs. ABC DEMOCRATIC DEBATE-ABC 27% 61%

vs. CBS CAMPAIGN '16 DEM DEBATE-CBS 19% 50%

# # #

ABOUT NBC NEWS

NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press and Dateline, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the well-established NBC News Radio with 750 stations nationwide, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service. NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation.

NBC News is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.





  [january 2016]  
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