2016 HONDA NHL ALL-STAR GAME IS NBCSN'S MOST-WATCHED NHL ALL-STAR GAME ON RECORD
Sunday's NHL All-Star Game on NBCSN From Nashville Averages 1.595 Million Viewers; Peaks at Nearly 1.9 Million
Viewership Up 34% vs. 2015 All-Star Game
All-Star Game Posts Triple-Digit Digital Gains vs. 2015 Across All Metrics on NBC Sports Live Extra
NHL Regular Season on NBCSN is Most-Watched To Date
STAMFORD, Conn. - Feb. 1, 2016 - Fueled by a new 3-on-3 tournament format and a two-goal performance by Pacific Division captain and All-Star Game MVP John Scott, the 2016 NHL All-Star Game on NBCSN was the most-watched and highest-rated All-Star Game in the network's history, averaging 1.595 million viewers and a 0.90 household rating, according to Fast National data from The Nielsen Company.
Viewership of this year's NHL All-Star Game (5:03-8:27 p.m. ET) from Bridgestone Arena in Nashville, Tenn., was up 34% vs. 2015 (1.194 million). This year's viewership peaked in the 6:30-6:45 p.m. ET quarter hour, as 1.89 million viewers watched John Scott score a pair of goals in the Pacific Division's 9-6 win against the Central Division.
The Pacific Division went on to win the All-Star Game with a 1-0 victory in the championship round over the Atlantic Division, which defeated the Metropolitan Division 4-3 in the tournament's first game. This year marked the introduction of the 3-on-3 tournament format to the All-Star Game, inspired by the NHL's new 3-on-3 overtime format, which began this season.
Following are the Top 10 markets for the 2016 NHL All-Star Game:
1. Buffalo 3.7
1. Pittsburgh 3.7
3. Chicago 3.3
4. St. Louis 2.9
4. Detroit 2.9
6. Providence 2.8
7. Minneapolis-St. Paul 2.6
8. Boston 2.2
9. Los Angeles 1.6
9. Philadelphia 1.6
9. West Palm Beach 1.6
ALL-STAR GAME POSTS TRIPLE-DIGIT GAINS VS. 2015 ACROSS ALL METRICS ON NBC SPORTS LIVE EXTRA
The 2016 NHL All-Star Game produced triple-digit gains across NBC Sports Live Extra, NBC Sports Group's live streaming product for desktops, mobile devices, tablets and connected TVs. Viewers consumed 5.7 million minutes, up 235% vs. 2015 (1.7 million), and the event reached 73,600 unique users, up 130% vs. 2015 (32,000).
NHL REGULAR SEASON ON NBCSN IS MOST-WATCHED TO DATE
NBCSN is scoring its most-watched NHL regular season ever. Through the All-Star Game (50 games), the network is averaging 347,000 viewers for a 3% increase over last year at the same point in the season (336,000; 41 telecasts). NBCSN's Wednesday Night Rivalry franchise is generating 554,000 viewers per game (14 games), up 2% through the same date last year (13 telecasts; 543,000).
NBCSN continues its regular-season coverage tomorrow at 7:30 p.m. ET with a matchup of division leaders, when Jaromir Jagr and the Florida Panthers visit Evgeny Kuznetsov and the Washington Capitals. This week's Wednesday Night Rivalry showdown features a 2015 Stanley Cup Playoff rematch, as Dylan Larkin and the Detroit Red Wings visit Steven Stamkos and the Tampa Bay Lightning at 8 p.m. ET.