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[02/01/16 - 08:17 AM]
ABC's "Galavant" Season Finale Grows Against Fox's "Grease: Live" Broadcast
ABC spins the numbers for Sunday, January 31.
[via press release from ABC]

ABC's Galavant Season Finale Builds Week to Week Against Grease Live

Galavant (8-9pm - 2.2 million and 0.6/2 in AD18-49): Despite facing the middle hour of Fox's 3-hour Grease Live from 8-9pm, ABC's season finale of Galavant grew week to week by 5% in Total Viewers (2.2 million vs. 2.1 million) and by 20% in Adults 18-49 (0.6/2 vs. 0.5/1), tying its highest rating since its season opener - since 1/3/16. In addition, the show spiked 67% in Adults 18-34 to a best-since-premiere rating.

Quick Take for Sunday, January 31, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's "Galavant" Season Finale Grows Against Fox's "Grease: Live" Broadcast

Sunday Night (1/31/16) - ABC Total Viewer and Adult 18-49 Projections "Galavant": L3 = 3.0 million/0.7 rating and L7 = 3.2 million/0.8 rating

Live + Same Day Results:

"Galavant" (8:00-9:00 p.m. - 2.2 million and 0.6/2 in AD18-49):

Despite facing the middle hour of Fox's 3-hour "Grease: Live" from 8:00-9:00 p.m., ABC's season finale of "Galavant" grew week to week by 5% in Total Viewers (2.2 million vs. 2.1 million) and by 20% in Adults 18-49 (0.6/2 vs. 0.5/1), tying its highest rating since its season opener - since 1/3/16. In addition, the show spiked 67% in Adults 18-34 to a best-since-premiere rating.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/31/16.





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· GALAVANT (ABC)
· GREASE: LIVE (FOX)




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