TV ONE'S PREMIERE OF 47th NAACP IMAGE AWARDS DRIVES NETWORK TO RANK AMONG TOP 2 AD-SUPPORTED CABLE NETWORKS FOR THE NIGHT
Friday's Robust Programming Slate Garnered
Combined Reach of 1.7 Million Total Unique Viewers 2+
Live Telecast Launched Network's Black History Month Programming
And New Brand Identity: REPRESENT.
SILVER SPRING, MD - FEB. 10, 2016 - TV One announced today its premiere of the 47th NAACP Image Awards drove the network to rank among Ad-Supported Cable's Top 2 Non-Sports Nets for the night among Black Viewers 2+ (Friday, Feb. 5, 7 p.m.-12 a.m. ET). TV One's robust programming slate last Friday had a combined reach of 1.7 Million Total Unique Viewers 2+ for the night (7 p.m.-3 a.m. ET), kicking-off of its Black History Month with premieres and encores of the Donnie After Dark: An NAACP Image Awards Special, 47th Annual NAACP Image Awards Red Carpet Live show, the 47th NAACP Image Awards, and sneak peeks of new comedy series Here We Go Again and returning dramedy series Born Again Virgin. For the first weekend of TV One's new brand promise to REPRESENT, these programs had a combined reach of 2.7 Million Total Unique Viewers 2+.
"TV One is dedicated to recognizing the best of the Black community," said Brad Siegel, President of TV One. "The success of last Friday proves we are evolving with our viewers. We are determined to defy expectations by bringing audiences the most engaging Black entertainment experience."
Siegel continued, "We will continue to raise the bar with our programming and multi-platform initiatives to reach this valuable viewer anytime and anywhere."
Additional ratings and social media highlights include:
· The 47th Annual NAACP Image Awards Red Carpet Live show was the #1 Telecast among Black Viewers 2+ in its premiere time slot among all key demos.
· The 47th NAACP Image Awards topped the charts as the #1 social telecast of the night. It ranked among Nielsen's Twitter TV Top 10 for the week and the only show from the Top 10 ranked for the day.
· The 47th NAACP Image Awards Trended #1 across Twitter & Instagram nationally during the awards. The show generated more than 102K tweets and a whopping 11M impressions on Twitter alone.
· The sneak peeks of new comedy series Here We Go Again and returning dramedy series Born Again Virgin were the Top 2 Premiere Telecasts on Cable among Black key demos: P25-54,W25-54, W18-49 in the 11 p.m. ET hour; #1 and #2, respectively.
Encores of TV One's live telecast of the 47th NAACP Image Awards, hosted by Emmy Award-nominated actor Anthony Anderson, airs this Thursday, Feb. 11 at 8-10 p.m. ET and Friday, Feb. 12 at 12:30-2:30 a.m. ET.
TV One is also airing an impressive programming slate of original series and specials during Black History Month reflecting and representing Black Culture, including new seasons of its signature series Unsung (Feb. 10, 8 p.m. ET), true crime series Fatal Attraction (Mondays, 9 p.m. ET) and Justice By Any Means (Mondays, 10 p.m. ET), comedy hit Born Again Virgin (Tuesdays, 8:30 p.m. ET), and News One Now (Monday-Friday, 7-8 a.m. ET), the only daily news program focusing explicitly on the Black perspective. Plus, the network is unveiling the debuts of comedy series Here We Go Again (Tuesdays, 8 p.m. ET), docu-series The Next:15 (Feb. 10, 9 p.m. ET) and original comedy movie Definitely Divorcing (Feb. 20, 8 p.m. ET).
In addition, TV One is the exclusive broadcast partner of the BMI Trailblazers of Gospel Music Honors, a two-hour special paying tribute to Gospel greats Bebe & CeCe Winans and Mary Mary (Feb. 21, 7 p.m. ET), and is airing Change Agents: History in the Making, 21 short films produced by four award-winning content creators airing every weeknight at 10 p.m. ET throughout February. Produced by American Black Film Festival winner Alton Glass (CRU); African American Women in Cinema Women of Excellence Award Winner Jeanine Daniels (The Guy and The Couple); NAACP Image Award and Emmy Award winner P. Frank Williams (Unsung); and Grammy, Golden Globe and Academy Award winner Che "Rhymefest" Smith (co-writer "Jesus Walks" and "Glory"), Change Agents: History in the Making focuses on people enacting change within their spheres of influence and the ripple effect it has on the world.
For more information about TV One's upcoming programming, viewers can join the conversation by visiting the network's companion website at www.tvone.tv and connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hashtags #TVOneRepresent and #Represent.
The 47th NAACP Image Awards is sponsored by AMC, AT&T, Bank of America, Comcast NBCUniversal, Chrysler/UAW, FedEx, Ford Motor Company, Hyundai Motor America, The Walt Disney Company, and Wells Fargo.
The NAACP Image Awards celebrates the accomplishment of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors. The multi-cultural show is one of the most respected events of its kind and is well attended by many of the top names in the entertainment industry.
Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation's oldest and largest nonpartisan civil rights organization. The NAACP's adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP's work.
ABOUT TV ONE:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.
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Ratings Source: Nielsen TV Toolbox (L+3). Social Source: Twitter & Facebook and Nielsen Twitter TV Ratings weekly ranker. Further qualifications are available upon request.