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[02/16/16 - 08:33 AM]
"Superstore," Versus Grammys Competition, Finishes Within 0.2 of a Point of Last Week's Rating in 18-49
NBC spins the numbers for Monday, February 15.

[via press release from NBC]

"SUPERSTORE" PROJECTED TO A 2.1 IN L+7+ALTERNATE PLATFORMS, "BIGGEST LOSER" TO A 1.4

Monday Primetime Results:

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "Superstore," 2.1 rating in 18-49, 5.83 million viewers overall.

· "Telenovela," 1.1 in 18-49, 3.11 million.

· "Biggest Loser," 1.4 in 18-49, 4.35 million.

"The Biggest Loser 17" (0.8/3 in 18-49, 2.8 million viewers overall from 9-11 p.m. ET):

· Is close to rounding up to a 0.9 (currently reporting a 0.84 in these prelim fast-affiliate ratings).

· Versus Grammys competition, grows +29% from its first half-hour to its fourth in adults 18-49 (0.7 to 0.9) and by +33% in women 18-49 (0.9 to 1.2).

· Will add substantial viewership via time-shifting and VOD - "Loser" has increased by +40% this season going from L+SD to L+7 in 18-49 (1.09 to 1.53) and by 1.2 million viewers overall (3.6 million to 4.8 million).

· Upscale: "Loser" delivers a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

"Superstore" (1.2/4 in 18-49, 3.9 million viewers overall from 8-8:30 p.m. ET):

· Versus Grammys competition, finishes within 0.2 of a point of last week's rating in 18-49 (1.2 vs. 1.4).

· Will add substantial viewership with time-shifting and VOD -- to date, "Superstore" has grown by +27% in 18-49 rating (from a 1.73 to a 2.20) and 1.1 million viewers overall (6.1 million to 7.2 million).

· Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.7/2 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET):

· Versus Grammys competition, finishes within 0.2 of last week's rating in 18-49 (0.7 vs. 0.8).

· Will add significant viewership with time-shifting and VOD -- "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.21 to a 1.47) and 768,000 viewers overall (4.4 million to 5.1 million) going from L+SD to L+7.

· Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.5/8 (delayed by Grammys overrun); and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/5 (delayed by Grammys overrun); and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) trailed CBS's "Late Late Show" (1.5/6, delayed by Grammys overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/4, delayed by Grammys overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."





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· BIGGEST LOSER, THE (USA)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)





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