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[02/18/16 - 08:37 AM]
ABC Ranks No. 1 on the First Two Wednesdays of the February Sweep for the First Time in 17 Years with Adults 18-49
ABC spins the numbers for Wednesday, February 17.

[via press release from ABC]

ABC is #1 on Wednesday for the 2nd Week Running - The Middle Hits a 5-Week High

ABC Wednesday Prime (8-11pm - 5.5 million and 1.6/5 in AD18-49): ABC ranked #1 on Wednesday for the 2nd week in a row in Adults 18-49 (1.6/5 - tied w/CBS and Fox). In fact the Net was #1 on the first two Wednesdays of the February sweep for the first time in 17 years - since Feb 1999. ABC's Modern Family (2.4/8) topped Fox's American Idol (+20% - 2.0/7) and the premiere of Survivor (+26% - 1.9/6) on the night to rank as Wednesday's #1 TV show for its 3rd straight original in Adults 18-49.

The Middle/The Goldbergs (8-9pm - 6.8 million and 1.9/7 in AD18-49): On average from 8-9pm The Middle and The Goldbergs (1.9/7) ran neck and neck in the hour with CBS' season premiere of Survivor (2.0/7) and Fox's American Idol (2.0/7), while beating its scripted competition on NBC by 90% (1.0/3 for The Mysteries of Laura). The Middle was up 6% week to week in Adults 18-49 (1.9/7 vs. 1.8/7) to a 5-week high - since 1/13/16.

Modern Family/black-ish (9-10pm - 6.6 million and 2.1/7 in AD18-49): ABC won the 9pm hour in Adults 18-49 with Modern Family and black-ish, leading by 31% over its closest competition (2.1/7 vs. 1.6/5 - CBS' Survivor/Big Bang Theory and NBC's L&O: SVU tied). Also in the hour, ABC's comedies paced well ahead of Fox's Idol-driven Hell's Kitchen (+62% - 2.1/7 vs. 1.3/4).

American Crime (10-11pm - 3.2 million and 0.8/3 in AD18-49): In the 10 o'clock hour, ABC's American Crime held steady week to week in Live + Same Day Adults 18-49 (0.8/3 vs. 0.9/3). Most Recent TV Playback: In the most-recent round of L+7 playback data (week of 1/25/16), ABC's American Crime scored its biggest-ever playback increase among Adults 18-49, with a +78% jump over its L+SD rating (growing from a 0.9 to a 1.3 in L+7).

Quick Take for Wednesday, February 17, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on the First Two Wednesdays of the February Sweep for the First Time in 17 Years with Adults 18-49

"Modern Family" is Wednesday's No. 1 TV Show for its 3rd Straight Original

ABC's "The Middle" Grows to a 5-Week High in Adults 18-49

"American Crime" Scores a Best-Yet 78% Jump in the Most Recent L+7 Ratings

Wednesday (02/17/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle": L3 = 9.1 million/2.4 rating, L7 = 9.8 million/2.5 rating and MP+35 = 3.0 rating

"The Goldbergs": L3 = 8.5 million/2.5 rating, L7 = 9.2 million/2.7 rating and MP+35 = 3.2 rating

"Modern Family": L3 = 11.3 million/3.6 rating, L7 = 12.6 million/3.9 rating and MP+35 = 5.5 rating

"black-ish": L3 = 8.5 million/2.6 rating, L7 = 9.3 million/2.8 rating and MP+35 = 3.7 rating

"American Crime": L3 = 4.8 million/1.2 rating and L7 = 5.3 million/1.3 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.5 million and 1.6/5 in AD18-49):

ABC ranked No. 1 on Wednesday for the 2nd week in a row in Adults 18-49 (1.6/5 - tied w/CBS and Fox). In fact the Net was No. 1 on the first two Wednesdays of the February sweep for the first time in 17 years - since Feb 1999.

· ABC's "Modern Family" (2.4/8) topped Fox's "American Idol" (+20% - 2.0/7) and the 90-minute premiere of "Survivor" (+26% - 1.9/6) on the night to rank as Wednesday's No. 1 TV show for its 3rd straight original in Adults 18-49.

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.8 million and 1.9/7 in AD18-49):

On average from 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" (1.9/7) ran neck and neck in the hour with CBS' season premiere of "Survivor" (2.0/7) and Fox's "American Idol" (2.0/7), while beating its scripted competition on NBC by 90% (1.0/3 for "The Mysteries of Laura"). "The Middle" was up 6% week to week in Adults 18-49 (1.9/7 vs. 1.8/7) to a 5-week high - since 1/13/16.

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 6.6 million and 2.1/7 in AD18-49):

ABC won the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and "black-ish," leading by 31% over its closest competition (2.1/7 vs. 1.6/5 - CBS' "Survivor"/"Big Bang Theory" and NBC's "L&O: SVU" tied). Also in the hour, ABC's comedies paced well ahead of Fox's "Idol"-driven "Hell's Kitchen" (+62% - 2.1/7 vs. 1.3/4).

"American Crime" (10:00-11:00 p.m. - 3.2 million and 0.8/3 in AD18-49):

In the 10 o'clock hour, ABC's "American Crime" held steady week to week in Live + Same Day Adults 18-49 (0.8/3 vs. 0.9/3). Most Recent TV Playback: In the most-recent round of L+7 playback data (week of 1/25/16), ABC's "American Crime" scored its biggest-ever playback increase among Adults 18-49, with a +78% jump over its L+SD rating (growing from a 0.9 to a 1.3 in L+7).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/17/16.





  [february 2016]  
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· AMERICAN CRIME (ABC)
· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· BLACK-ISH (ABC)
· GOLDBERGS, THE (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· MYSTERIES OF LAURA, THE (NBC)
· SURVIVOR (CBS)





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