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[02/21/16 - 08:35 AM]
"Saturday Night Live" Scores Its Top Demo Rating for an Encore Since Last May
NBC spins the numbers for Saturday, February 20.
[via press release from NBC]

"SATURDAY NIGHT LIVE" SCORES ITS TOP DEMO RATING FOR AN ENCORE SINCE LAST MAY

IN TOTAL VIEWERS, NBC WINS SATURDAY PRIMETIME AMONG THE BIG 4, WITH "DATELINE MYSTERY" DELIVERING ITS MOST-WATCHED TELECAST SINCE JAN. 2

In Late-Night Metered-Market Household Averages for Saturday Night:

· The Feb. 20 encore telecast of "Saturday Night Live," with host Adam Driver and musical guest Chris Stapleton, averaged a 3.1 rating, 8 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.3/6 in adults 18-49 in the 25 markets with local people meters, to score the show's highest 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.3 for last night's "Saturday Night Live" ranks as the show's highest rating for an encore since May 30, 2015 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The last time an "SNL" rebroadcast rated higher in the local people meters was April 25, 2015 (1.4/7 with host Chris Hemsworth and musical guest Zac Brown Band).

· "Saturday Night Live" was the #1 non-sports telecast of the night on the Big 4 networks in 18-49 in the local people meters, outrating all primetime entertainment programming on those nets in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by 48% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.92) and +2.235 million persons in total viewers (6.458 million to 8.693 million).

Saturday Primetime Ratings:

NBC wins Saturday prime in total viewers among the Big 4 networks and is currently tied for #1 in adults 18-49 (pending updates).

"Dateline Saturday Night Mystery" (0.8/3 in 18-49, 4.8 million viewers overall from 8-10 p.m. ET):

· Is currently tied for #1 in the time period in adults 18-49 among ABC, CBS, NBC and Fox, pending updates.

· Wins the time period outright among the Big 4 in total viewers, adults 25-54 and women 18-49.

· Delivers its most-watched episode since Jan. 2 (4.901 million).

· Maintains 100% week to week in adults 18-49 (0.8 vs. 0.8) and grows +3% in total viewers (4.784 million vs. 4.644 million).

· Grows by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +44% in adults 25-54 (0.9 to 1.3) and by +43% or 1.7 million persons in total viewers (3.9 million to 5.6 million).

"SNL Vintage" (0.7/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 7, 2000 telecast of "Saturday Night Live" hosted by Rob Lowe with musical guest Eminem):

· Retains 100% week to week in adults 18-49 (0.7 vs. 0.7) and increases by +3% in total viewers (2.949 million vs. 2.869 million).

· Holds steady half-hour to half-hour in adults, men and women 18-49 and adults, men and women 18-34, despite the 10 p.m. hour.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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