"48 HOURS: A STUDENT OF MURDER" POSTS ITS LARGEST AUDIENCE OF THE 2015-2016 SEASON
48 HOURS: "A Student of Murder" delivered its largest audience of the 2015-2016 season and added +610,000 viewers from the previous week, according to Nielsen live plus same days for Feb. 27.
The broadcast delivered 5.77 million viewers (up +12% from 5.16m the week before) and a 1.2/04 in adults 25-54, the demographic most desired by those who advertise in news. Compared to the same night last year, 48 HOURS was up +2% in viewers.
Saturday's broadcast featured Peter Van Sant and 48 HOURS's investigation in the death of Yancy Noll, who was killed while driving home, and the trail that would lead police to an unlikely suspect in Dinh Bowman, a young man considered a genius.
The murder grabbed the attention of the Seattle's commuters. Noll had no criminal history, wasn't known as a hothead, and his personal life didn't give police any ready-made clues for why someone would want him dead. Then police got a tip that led to Bowman, a dazzling engineer with his own boutique robotics business. As police looked closer, they uncovered evidence which they said revealed that Bowman was good at many things, including murder. What they uncovered would shock investigators and change everything.
48 HOURS: "A Student of Murder" is produced by Paul LaRosa and Jonathan Leach. Doreen Schechter and Phil Tangel are the editors. Al Briganti is the executive editor. Susan Zirinsky is the senior executive producer.
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