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[03/04/16 - 01:00 PM]
Investigation Discovery Has Best February Ever -- Continues to Rank in Top 10 Cable Networks for Women 25-54 in Prime
Investigation Discovery spins the numbers for the month of February.
[via press release from Investigation Discovery]

INVESTIGATION DISCOVERY HAS BEST FEBRUARY EVER -- CONTINUES TO RANK IN TOP 10 CABLE NETWORKS FOR WOMEN 25-54 IN PRIME

--Network Averages More Than 1 Million Total Viewers in Prime--

Investigation Discovery (ID) celebrated its best February ever in Prime delivery, averaging more than 1.025 million total viewers, and securing record February delivery among HH (852k), P25-54 (448k) and W25-54 (290k). For the month, ID achieved double digit gains in Prime delivery among P2+ and HH.

Year-to-date, ID ranks #9 in Prime delivery and #2 (only behind HGTV) in Total Day delivery among W25-54 for all ad-supported cable.

February was also ID's best February ever in Total Day delivery among P2+ (727k).

Top performers for the month included Homicide Hunter: Lt. Joe Kenda, See No Evil and Evil Lives Here, with the Tuesday, February 23 premiere of See No Evil at 10p delivering ID's best season debut of a returning series ever among P25-54 (793k), W25-54 (492k), M25-54 (301k) and P18-49 (629k).

ID continued to hold #1 length of tune of P25-54 and W25-54 in all of television for Total Day, and #1 length of tune during Prime in all of ad-supported cable among the same demos.

February '16 vs. February '15: Primetime Delivery (L+3 Day data)

P2+ +11% (1.025M vs. 920k)

HH +14% (852k vs. 747k)

P25-54 +5% (448k vs. 427k)

W25-54 +9% (290k vs. 267k)

Source: Nielsen, 12/31/07-2/28/16, L+3 Day data, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), Time Period data for dayparts, YTD ranks - L+3 Time Period data for Prime and Total Day among all ad-supported cable, LOT Live data.





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· EVIL LIVES HERE (ID)
· HOMICIDE HUNTER: LT. JOE KENDA (ID)
· SEE NO EVIL (ID)




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