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[03/10/16 - 11:10 AM]
"The Tonight Show" and "Late Night" Continue Their Dominance, Winning in All Key Measures for Week of Feb. 29-March 4
NBC spins the late-night numbers for the week of February 29-March 4.

[via press release from NBC]

"THE TONIGHT SHOW" AND "LATE NIGHT" CONTINUE THEIR DOMINANCE, WINNING IN ALL KEY MEASURES FOR WEEK OF FEB. 29-MARCH 4

Both Jimmy Fallon and Seth Meyers See Increases in Week-to-Week Comparisons in 18-49 Demo and Total Viewers

NEW YORK - March 10, 2016 - "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have scored decisive wins for the late-night ratings week of Feb. 29-March 4, topping their ABC and CBS time-period competition in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon generated week-to-week gains of +2% in adult 18-49 rating (0.90 vs. 0.88 for the week of Feb. 22-26) and +4% in total viewers (3.481 million vs. 3.338 million). Meyers grew week to week by +9% in 18-49 (0.48 vs. 0.44) and +6% in total viewers (1.644 million vs. 1.550 million).

For the week, Fallon beat "Jimmy Kimmel Live" in adult 18-49 rating by a +70% advantage (with a 0.90 rating vs. a 0.53) and "The Late Show with Stephen Colbert" by an +88% margin (0.90 vs. 0.48). Note that Friday's Colbert and Kimmel were encores and CBS excluded its Tuesday telecasts.

At 12:35 a.m. ET for the week, Meyers tied CBS's Colbert in 18-49 rating (0.48 each), despite starting an hour later.

Meyers equaled his highest 18-49 rating in six weeks (matching his best since Jan. 18-22, 0.52) and scored his highest total-viewer average since that same week (Jan. 18-22, 1.717 million).

Meyers delivered a +60% margin in 18-49 over CBS's "Late Late Show with James Corden" (0.48 vs. 0.30), the biggest "Late Night" advantage over "Late Late Show" in seven weeks (since a +72% win for the week of Jan. 11-15, 0.50 vs. 0.29). Last week also saw Meyers generate a +59% advantage over ABC's "Nightline" (0.54 vs. 0.34 in their 12:30-1 a.m. head-to-head half-hour).

At 1:35 a.m. ET, "Last Call with Carson Daly" grew +12% versus the same week last year in both 18-49 (0.28 vs. 0.25) and total viewers (936,000 vs. 836,000).

The week included the conclusion of the February Nielsen sweep, during which Fallon and Meyers again defeated their ABC and CBS time-period competition in every key measure. Fallon topped Kimmel during the sweep by a +72% margin in adult 18-49 rating (0.93 vs. 0.54) and Colbert by +79% (0.93 vs. 0.52). Meyers outrated Corden by +47% (0.47 vs. 0.32) and in their head-to-head half-hour, topped "Nightline" by +49% (0.52 from 12:30-1 a.m. vs. 0.35).

Season to date, Fallon and Meyers have outdelivered their ABC and CBS time-period competition for 24 of 24 weeks in both adults 18-49 and total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of Feb. 29-March 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.90 rating, 5 share
CBS "Late Show," 0.48/3 *
ABC "Kimmel," 0.53/3 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.34/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.48/3 *
CBS "The Late Late Show," 0.30/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.28/2 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.481 million viewers
CBS "Late Show," 2.332 million viewers *
ABC "Kimmel," 2.226 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.458 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.644 million viewers *
CBS "The Late Late Show," 1.178 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.936 million viewers *

* Tuesday's CBS shows were retitled and are excluded. Friday's "Late Show," "Kimmel," "Late Night," "Late Late Show" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.08 rating, 5 share
CBS "Late Show," 0.69/4
ABC "Kimmel," 0.57/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.37/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.49/3
CBS "Late Late Show," 0.34/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.29/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.852 million viewers
CBS "Late Show," 2.970 million viewers
ABC "Kimmel," 2.426 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.563 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.639 million viewers
CBS "Late Late Show," 1.273 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.911 million viewers

SELECTED CABLE RESULTS, WEEK OF FEB. 29-MARCH 4

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.31
Comedy Central, 11:30 p.m.-midnight ET, "The Nightly Show," 0.21
TBS, 11 p.m.-midnight, "Conan," 0.28
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.76
Adult Swim, 12:30-1:30 a.m. ET, 0.58

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., "The Daily Show," 0.822 million
Comedy Central, 11:30 p.m.-midnight ET, "The Nightly Show," 0.548 million
TBS, 11 p.m.-midnight, "Conan," 0.649 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.574 million
Adult Swim, 12:30-1:30 a.m. ET, 1.193 million





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