or


[03/11/16 - 08:32 AM]
"Grey's Anatomy" Finishes as Thursday's No. 2 TV Series in Adults 18-49
ABC spins the numbers for Thursday, March 10.

[via press release from ABC]

ABC Set to Lead 5th Straight Thursday in L+3 - HTGAWM is the #1 Series at 10pm with Record Setting Playback

ABC Thursday Prime (8-11pm - 6.1 million and 1.7/6 in AD18-49): Opposite the GOP debate on CNN, ABC finished in a close race with Live + Same Day Adults 18-49 for the broadcast lead (1.7/6 - tied in share with CBS and Fox ) and in Live + 3 Day numbers is projected to emerge as Thursday's entertainment leader for the 5th week in a row with the release of that Nielsen data on Tuesday. Last week, ABC's primetime Adult 18-49 rating jumped 1.1 points from L+SD to L+3, putting it 17% ahead of runner-up Fox (2.8 rating vs. 2.4 rating).

· How to Get Away with Murder HTGAWM continues to deliver record-setting playback lifts. Last week's telecast of HTGAWM scored its largest-ever L+3 lift with Adults 18-49, soaring 86% over its L+SD rating and moving from the #9 series of the night up to #2, behind only Grey's Anatomy. And in the most recent round of L+7 (for 2/18/16), Murder delivered back-to-back triple-digit playback gains among Adults 18-49, with another 100% increase over its L+SD rating (tying the prior week as its biggest L+7 jump ever).

Live + Same Day:

· ABC aired Thursday's Top 3 dramas for the 5th week running in Adults 18-49 with steady performances from Grey's (2.1/7), Scandal (1.6/5) and How to Get Away with Murder (1.4/5). In addition, Grey's was the #2 series on Thursday in Adults 18-49 (tie), behind only CBS' The Big Bang Theory.

· At 8pm, ABC's Grey's Anatomy held steady week to week in Total Viewers (7.6 million vs. 7.7 million) and Adults 18-49 (2.1/7 vs. 2.2/8).

· At 9pm, ABC's Scandal returned from the prior week's preemption with a 3% gain in Total Viewers (6.0 million vs. 5.8 million) and steady with Adults 18-49 (1.6/5 vs. 1.7/5).

· The #1 series on Thursday at 10pm for the 5th straight week in Adults 18-49, ABC's How to Get Away with Murder (1.4/5) beat out NBC's Shades of Blue by 40% (1.0/4) and CBS' Elementary by 27% (1.1/4). Murder grew 7% week to week in Total Viewers (4.8 million vs. 4.5 million) and was even in Adults 18-49 (1.4/5).

Quick Take for Thursday, March 10, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Airs Thursday's Top 3 Dramas and is Projected to Emerge as the Entertainment Leader for the 5th-Straight Thursday in L+3 Adults 18-49

"Grey's Anatomy" Finishes as Thursday's No. 2 TV Series in Adults 18-49

"Scandal" Returns Up from the Prior Week's Preemption in Total Viewers

"Murder" Leads at 10 p.m. for the 5th Week Running in Adults 18-49

Thursday (3/10/16) - ABC Viewer and Adult 18-49 Projections with Multiplatform + 35 Days

"Grey's": L3 = 11.6 million/3.1 rating, L7 = 12.6 million/3.3 rating and MP+35 = 4.5 rating

"Scandal": L3 = 9.3 million/2.5 rating, L7 = 10.0 million/2.7 rating and MP+35 = 3.7 rating

"HTGAWM": L3 = 8.0 million/2.2 rating, L7 = 8.7 million/2.4 rating and MP+35 = 3.4 rating

ABC Thursday Primetime (8:00-11:00 p.m. - 6.1 million and 1.7/6 in AD18-49):

Opposite the GOP debate on CNN, ABC finished in a close race with Live + Same Day Adults 18-49 for the broadcast lead (1.7/6 - tied in share with CBS and Fox), and in the Live + 3 Day numbers is projected to emerge as Thursday's entertainment leader for the 5th week in a row with Nielsen's release of that data on Tuesday. Last week, ABC's primetime Adult 18-49 rating jumped 1.1 points from L+SD to L+3, putting it 17% ahead of runner-up Fox (2.8 rating vs. 2.4 rating).

· "How to Get Away with Murder" continues to deliver record-setting playback lifts. Last week's telecast of "HTGAWM" scored its largest-ever L+3 lift with Adults 18-49, soaring 86% over its L+SD rating (to a 2.6 rating) and moving from the No. 9 series of the night up to No. 2, behind only "Grey's Anatomy." And in the most recent round of L+7 (for 2/18/16), "Murder" delivered back-to-back triple-digit playback gains among Adults 18-49 (to a 3.0 rating), with another 100% increase over its L+SD rating (tying the prior week as its biggest L+7 jump ever).

Live + Same Day Results:

· ABC aired Thursday's Top 3 dramas for the 5th week running in Adults 18-49, with steady performances from "Grey's" (2.1/7), "Scandal" (1.6/5) and "How to Get Away with Murder" (1.4/5). In addition, "Grey's" was the No. 2 series on Thursday in Adults 18-49 (tie), behind only CBS' "The Big Bang Theory."

"Grey's Anatomy" (8:00-9:00 p.m. - 7.6 million and 2.1/7 in AD18-49):

At 8:00 p.m., ABC's "Grey's Anatomy" held steady week to week in Total Viewers (7.6 million vs. 7.7 million) and Adults 18-49 (2.1/7 vs. 2.2/8).

"Scandal" (9:00-10:00 p.m. - 6.0 million and 1.6/5 in AD18-49):

At 9:00 p.m. opposite the first hour of the GOP Debate, ABC's "Scandal" returned from the prior week's preemption with a 3% gain in Total Viewers (6.0 million vs. 5.8 million) and steady with Adults 18-49 (1.6/5 vs. 1.7/5).

"How to Get Away with Murder" (10:00-11:00 p.m. - 4.8 million and 1.4/5 in AD18-49):

The No. 1 series on Thursday at 10:00 p.m. for the 5th straight week in Adults 18-49, ABC's "How to Get Away with Murder" (1.4/5) beat out NBC's "Shades of Blue" by 40% (1.0/4) and CBS' "Elementary" by 27% (1.1/4). "Murder" grew 7% week to week in Total Viewers (4.8 million vs. 4.5 million) and was even in Adults 18-49 (1.4/5).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/10/16, unless otherwise specified.





  [march 2016]  
S
M
T
W
T
F
S
  


· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.