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[03/19/16 - 08:39 AM]
"Grimm" Retains 100% in 18-49, Grows 7% in Total Viewers
NBC spins the numbers for Friday, March 18.

[via press release from NBC]

"GRIMM" RETAINS 100% IN 18-49, GROWS +7% IN TOTAL VIEWERS

"DATELINE NBC" HITS THREE-WEEK HIGHS, GROWS WEEK TO WEEK BY +11% IN 18-49, +17% IN 25-54, +25% IN TOTAL VIEWERS

"CAUGHT ON CAMERA" MAINTAINS 100% WEEK TO WEEK IN 18-49, GROWS IN ADULTS 18-34, ADULTS 25-54 AND TOTAL VIEWERS

THIS SEASON, "GRIMM" IS AVERAGING A +92% LIFT GOING FROM L+SD TO L+7

Friday Primetime Results:

"Grimm" (0.9/3 in 18-49, 4.2 million viewers overall from 9-10 p.m. ET):

· Maintains 100% week to week in 18-49 (0.9 vs. 0.9).

· Grows +7% week to week in total viewers (4.189 million vs. 3.911 million) and is also up in adults, men and women 18-34 and men 18-49.

· Maintains a 0.9 rating or higher in adults 18-49 for a sixth consecutive telecast.

· Is close to rounding up to a 1.0 (currently reporting a 0.942 in these prelim fast-affiliate ratings).

· Builds on its lead-in by +29% in adults 18-49 and +14% in total viewers.

· Will increase dramatically from these numbers via time-shifting:

· L+3: The previous telecast of "Grimm" grew by +78% in 18-49 going from L+SD to L+3 (0.89 to 1.58) and 2.0 million persons in total viewers (3.9 million to 5.9 million). The +78% lift was the #1 biggest of the night on the Big 4.

· L+7: "Grimm" has increased by +92% this season in 18-49 rating (from a 0.91 to a 1.75) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7.

· Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Dateline NBC" (1.0/4 in 18-49, 5.1 million viewers overall from 10-11 p.m. ET):

· Grows +11% week to week in 18-49 (1.0 vs. 0.9), +17% in adults 25-54 (1.4 vs. 1.2) and +25% in total viewers (5.091 million vs. 4.078 million).

· Hits three-week highs in 18-49 and total viewers (best since Feb. 26, 1.2 in 18-49, 5.7 million viewers overall).

· Holds steady or grows half-hour to half-hour in every key measure despite the 10 p.m. hour.

· Grows half-hour to half-hour by +11% in adults 18-49 (0.9 to 1.1), +15% in adults 25-54 (1.3 to 1.5) and +12% in women 25-54 (1.7 to 1.9).

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +33% in 18-49 going from L+SD to L+3 (0.86 to 1.14) and 1.1 million persons in total viewers (4.1 million to 5.2 million)..

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes. The previous week's Friday "Datleine" generated the night's most educated audience on the Big 4, indexing at a 112 among adults 18-49 with four or more years of college..

"Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

· Retains 100% versus last week in adults 18-49 (0.7 vs. 0.7).

· Grows week to week in adults 25-54, adults 18-34 and all key adult-male demographics.

· Grows +14% in total viewers versus last week (3.677 million 3.235 million)to a four-week high (best since Feb. 19, 3.693 million).

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/6; "Late Show with Stephen Colbert," 1.6/5, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/3, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)





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