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[03/26/16 - 08:57 AM]
Friday's Broadcast Ratings: NCAA Basketball Keeps CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (3/25/16):

CBS (5.638 million viewers, #1; adults 18-49: 1.6, #1) was still the top draw on Friday with its coverage of the "NCAA Men's Basketball Tournament" (5.990 million viewers, #1; adults 18-49: 1.6, #T2), "NCAA Men's Basketball Championship Update" (5.694 million viewers, #2; adults 18-49: 1.7, #1) and more "NCAA Men's Basketball Tournament" (5.082 million viewers, #3; adults 18-49: 1.6, #T2).

NBC (4.250 million viewers, #3; adults 18-49: 0.9, #2) then was a distant second with new episodes of "Caught on Camera with Nick Cannon" (3.522 million viewers, #10; adults 18-49: 0.7, #T8), "Grimm" (4.253 million viewers, #8; adults 18-49: 0.9, #T5) and a repeat "Dateline NBC" (4.977 million viewers, #4; adults 18-49: 1.0, #4).

Next up was ABC (4.493 million viewers, #2; adults 18-49: 0.8, #3) and repeats of "Last Man Standing" (4.644 million viewers, #6; adults 18-49: 0.7, #T8), "Dr. Ken" (3.779 million viewers, #9; adults 18-49: 0.7, #T8) and "Shark Tank" (4.386 million viewers, #7; adults 18-49: 0.9, #T5) plus a new "20/20" (4.881 million viewers, #5; adults 18-49: 0.9, #T5).

Meanwhile, FOX (2.290 million viewers, #4; adults 18-49: 0.6, #4) offered up a new "Sleepy Hollow" (2.523 million viewers, #11; adults 18-49: 0.6, #11) and the season finale of "Second Chance" (2.057 million viewers, #12; adults 18-49: 0.5, #12).

And finally, repeats of "The Vampire Diaries" (0.681 million viewers, #13; adults 18-49: 0.2, #T13) and "The Originals" (0.533 million viewers, #14; adults 18-49: 0.2, #T13) on The CW (0.607 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Week-to-week changes (adults 18-49):
0.00% - Grimm
0.00% - Caught on Camera with Nick Cannon
0.00% - Second Chance
-25.00% - 20/20
-25.00% - Sleepy Hollow

Year-to-year changes (adults 18-49):
+6.25% - NCAA Men's Basketball Championship Update
-10.00% - Grimm (vs. Dateline NBC (Repeat))
-11.11% - NCAA Men's Basketball Tournament - 8:00
-18.18% - 20/20
-30.00% - Caught on Camera with Nick Cannon (vs. Grimm)
-33.33% - NCAA Men's Basketball Tournament - 10:00
-33.33% - Sleepy Hollow (vs. Grown Ups (Repeat))
-44.44% - Second Chance (vs. Grown Ups (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.1/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.3/2, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/2 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/27/15):

CBS (6.402 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Friday with its coverage of "NCAA Men's Basketball Tournament" (6.171 million viewers, #2; adults 18-49: 1.8, #2) followed by an "NCAA Men's Basketball Championship Update" (5.383 million viewers, #4; adults 18-49: 1.6, #3) and more "NCAA Men's Basketball Tournament" (7.259 million viewers, #1; adults 18-49: 2.4, #1).

NBC (5.467 million viewers, #2; adults 18-49: 1.0, #T2) then claimed the silver with a new "Grimm" (4.935 million viewers, #6; adults 18-49: 1.0, #T6) and a repeat "Dateline NBC" (5.733 million viewers, #3; adults 18-49: 1.0, #T6).

Next up was ABC (4.766 million viewers, #3; adults 18-49: 1.0, #T2) with a special "Cristela" (4.462 million viewers, #8; adults 18-49: 0.8, #T9) followed by a second "Cristela" (4.183 million viewers, #9; adults 18-49: 0.8, #T9), a repeat "Shark Tank" (5.084 million viewers, #5; adults 18-49: 1.1, #T4) and "20/20" (4.892 million viewers, #7; adults 18-49: 1.1, #T4).

Meanwhile, FOX (2.985 million viewers, #4; adults 18-49: 0.9, #4) served up the feature "Grown Ups" (2.985 million viewers, #10; adults 18-49: 0.9, #8).

And finally, the season finale of "Hart of Dixie" (1.375 million viewers, #11; adults 18-49: 0.4, #11) and an encore of "iZombie" (0.754 million viewers, #12; adults 18-49: 0.3, #12) on The CW (1.064 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), said duo posted a 0.6 and 0.2 rating, respectively.

Week-to-week changes (adults 18-49):
0.00% - 20/20 0.00% - Hart of Dixie -9.09% - Grimm -20.00% - Cristela

Year-to-year changes (adults 18-49):
-15.38% - 20/20 -20.00% - Hart of Dixie (vs. Whose Line Is It Anyway?) -20.00% - Cristela - 8:30 (vs. The Neighbors) -28.57% - Grimm (vs. Dateline NBC) -38.46% - Cristela - 8:00 (vs. Last Man Standing)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/6; CBS's "Late Show with David Letterman," 1.6/5 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.2/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show with James Corden " (0.3/2 with an encore delayed by basketball).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with Local People Meters.

Source: Nielsen Media Research





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