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[03/29/16 - 08:28 AM]
NBC Wins Monday in 18-49 and Total Viewers, As "The Voice" and "Blindspot" Grow Week to Week
NBC spins the numbers for Monday, March 28.

[via press release from NBC]

NBC WINS MONDAY IN 18-49 AND TOTAL VIEWERS, AS "THE VOICE" AND "BLINDSPOT" GROW WEEK TO WEEK

"VOICE" INCREASES BY +4% VS. LAST WEEK'S FAST-AFFILIATE 2.7, IS THE #1 TELECAST OF THE NIGHT ON THE BIG 4 IN 18-49 AND EVERY OTHER KEY DEMOGRAPHIC

"VOICE" WINS ITS SLOT BY A +65% MARGIN AMONG THE BIG 4 IN 18-49, "BLINDSPOT" WINS BY +33%, NBC SWEEPS 6 OF 6 HALF-HOURS

Monday Primetime Results:

NBC wins Monday night among the Big 4 in adults 18-49, total viewers and all other key measureS, taking six of six half-hours among those nets in adults 18-49.

"The Voice" (2.8/9 in 18-49, 11.2 million viewers overall from 8-10:01 p.m. ET):

· Is #1 program of the night on the Big 4 networks in adults 18-49 and all other key demographics (including a tie in men 18-34).

· Grows +4% versus last week's 2.7 in these prelim fast-affiliate ratings and matches last week's 2.8 in official nationals, while also growing week to week in total viewers (11.219 million vs. last week's 10.988 million in fast affils and 11.217 million in official nationals).

· Wins the 8-10 p.m. time period by a +65% margin among the Big 4 nets in 18-49 (2.8 vs. 1.7 each for CBS's dramas and ABC's "Dancing With the Stars").

· Versus the comparable fall telecast, retains 93% in 18-49 (2.8 vs. 3.0 on Oc.t 19, 2015) and 98% in total viewers (11.219 million vs. 11.400 million).

· Last week's Monday "Voice" was #1 for the week among primetime entertainment shows on the Big 4 networks in adults 18-49.

· Will add substantial viewership via time-shifting and VOD - season to date, Monday's "Voice" has grown by +25% going from L+SD to L+7 in 18-49 rating (from a 3.14 to a 3.92) and 2.3 million viewers overall (12.2 million to 14.5 million).

· Upscale: Monday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

"Blindspot" (1.6/5 in 18-49, 6.1 million viewers overall from 10:01-11 p.m. ET):

· Ranks #1 in the slot among ABC, CBS and NBC in adults 18-49 and all other key demographics.

· Wins by a +33% margin among those nets in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "NCIS: LA").

· Is currently up week to week by +7% in 18-49 (1.6 vs. 1.5) and +4% in total viewers (6.142 million vs. 5.888 million), pending updates.

· Will grow dramatically via time-shifting and VOD viewership:

· L+7: "Blindspot" has increased by +79% this season in 18-49 rating (from a 2.23 to a 4.00) and 5.4 million viewers overall (8.1 million to 13.5 million) going from L+SD to L+7.

· L+3: Last week's "Blindspot" grew by +68% going from L+SD to L+3 ratings in 18-49 (1.53 to 2.57) and by more than 3.4 million viewers overall (5.9 million to 9.3 million). "Blindspot" delivered Monday's biggest L+3 lifts in 18-49 and total viewers.

· Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."





  [march 2016]  
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· BLINDSPOT (NBC)
· DANCING WITH THE STARS (ABC)
· NCIS: LOS ANGELES (CBS)
· VOICE, THE (NBC)





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