FYI(TM) CELEBRATES BEST QUARTER EVER IN KEY ADULTS AND WOMEN
Network Also Generates Jumps in Key Demos vs. 1Q 2015 and Continues to Rank as the #1 Upscale Entertainment Network on Ad-Supported Cable on a Live+7 basis.
Series "Tiny House Nation," "Kocktails with Khloé," "Married at First Sight,"
"Black Love" and "Zombie House Flipping" Lead The Charge
NEW YORK, NY - March 31, 2016 - FYI garnered its best quarter ever in key demos including Adults 18-49, 18-34 and Women 18-49. The network saw increases vs 1Q2015 among Adults 18-49 (+7%), Women 25-54 (+8%) and Women 18-49 (+17%). FYI remains the #1 upscale entertainment network on ad supported cable on a Live+7 basis, based on both median income and $75k+ household index in 2016 YTD ($69k/136). As well, in 1Q2016, FYI's prime median age was two years younger than 1Q15.
The ratings gains were bolstered by such hits as "Tiny House Nation," "Kocktails with Khloé," "Married at First Sight," "Black Love" and "Zombie House Flipping."
NEW SEASON OF TINY HOUSE NATION HITS IT BIG
Saturday night's season three launch of FYI's hit original series "Tiny House Nation," which celebrates the exploding trend of extreme downsizing across the country, opened its doors to 363,000 Total Viewers (+22% vs. season two average), 184,000 A25-54 (+30%) and 152,000 A18-49 (+37%). "Tiny House Nation" is the first of its kind in the tiny living genre and FYI's number one program in the home space.
FYI SOCIAL MEDIA
FYI's social media audience has grown significantly across all platforms since last March; Instagram increased followers 301%, Facebook grew 137% across all brand pages and Twitter grew 62%. "Married at First Sight" consistently ranked as a Top 15 Most Tweeted about cable series throughout 1Q16 and the January 2016 premiere episode of "Kocktails with Khloé" ranked in the Top 5 Most Tweeted about cable programs, positioning the show and FYI brand in the pop-cultural and social zeitgeist.
FYI is pacing up +176% in 1Q16 video views and year-over-year growth was experienced across all platforms. January and February 2016 rank as the #1 and #2 best months on record for digital video views due to "Married at First Sight" and "Kocktails with Khloé."
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