"GHOST BROTHERS" CHARM 1 MILLION VIEWERS P2+ ON DESTINATION AMERICA
-- This Friday, April 22 at 10/9c, the GHOST BROTHERS Investigate The Allen House. -
(Silver Spring, Md.) - Blending natural curiosity with comedic flair, the charismatic GHOST BROTHERS offer a fresh, funny, and unique approach to the spirit world, helping to push the series to the #1 series premiere in network history in several key ratings and delivery demos including P2+ (.41, 599k), HH (.84, 471k) W25-54 (.65, 191k) and P25-54 (0.59, 339k). In total, for Live +3, the premiere episode on Friday, April 15 at 10/9c attracted 1 million unique viewers P2+* (which does not account for the unknown number of otherworldly beings who may have watched). Additionally, according to the Nielsen Social Guide, #GhostBrothers was a hit socially, ranking 12th in share of tweets among primetime cable shows (excluding sports and specials).
Featuring TV's first African American paranormal investigation team, Dalen Spratt (@DalenSpratt) Juwan Mass (@JuwanMass) and Marcus Harvey (@TheMarcusHarvey) are three best friends on a mission to uncover whether some unique, legendary haunted houses are the real deal. All raised in religious households, the GHOST BROTHERS were taught that "messing" with the dead is dangerous business, but some unexplained experiences of their own piqued their intense fascination, ultimately driving them to find out firsthand just how spooky the supernatural can be. The six-part series GHOST BROTHERS airs Fridays at 10/9c on Destination America, and this week's adventure is an exploration of The Allen House in Monticello, Arkansas.
GHOST BROTHERS is produced for Destination America by Pilgrim Media Group in association with Crybaby Media. Craig Piligian and Mike Nichols are executive producers for Pilgrim, with Danny Passman as executive producer for Crybaby. For Destination America, Fay Yu is executive producer, Jane Latman is general manager, and Henry Schleiff is Group President.
About Destination America
Destination America is the only network devoted to celebrating the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in 56 million homes, featuring unique original series like: Paranormal Lockdown, Mountain Monsters, Smoked, A Haunting, Buying Alaska, and more. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
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* Source: Nielsen. NPower. 4/15/16. Ghost Brothers. 2 telecasts. Reach/Cume. 6min Qual. P2+/P25-54. Live+3D