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[06/05/16 - 08:49 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with FOX, NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (6/4/16):

CBS (2.994 million viewers, #1; adults 18-49: 0.5, #T1) was the most-watched network on Saturday with its repeat lineup of "Hawaii Five-0" (2.526 million viewers, #5; adults 18-49: 0.4, #7), "48 Hours" (2.660 million viewers, #4; adults 18-49: 0.5, #T3) and another "48 Hours" (3.795 million viewers, #1; adults 18-49: 0.6, #T1).

Next up was NBC (2.964 million viewers, #2; adults 18-49: 0.5, #T1) with a two-hour "Dateline NBC" (3.390 million viewers, #2; adults 18-49: 0.6, #T1) and a repeat "Maya & Marty" (2.113 million viewers, #7; adults 18-49: 0.5, #T3).

Meanwhile, FOX (2.267 million viewers, #3; adults 18-49: 0.5, #T1) offered up its weekly coverage of "Baseball Night in America" (2.267 million viewers, #6; adults 18-49: 0.5, #T3).

And finally, ABC (2.211 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with its pair of "20/20 Saturday" (3.101 million viewers, #3; adults 18-49: 0.5, #T3) and "Madoff, Part 2" (1.766 million viewers, #8; adults 18-49: 0.3, #8).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Julia Louis-Dreyfus and musical guest Nick Jonas, averaged a 2.8 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.1/6 in adults 18-49 in the 25 markets with local people meters.

· The 2.8 in metered market households equals the highest rating "Saturday Night Live" has scored with a summer encore outside the traditional September-to-May season since Sept. 14, 2013 (3.1/8 with host and musical guest Justin Timberlake). The summer rebroadcast to match that 2.8 since 2013 was the May 30, 2015 encore hosted by Cameron Diaz with musical guests Mark Ronson and Bruno Mars (2.8/7).

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· The June 4 "SNL" is up +12% versus the show's June 2015 average in metered-market households (2.8 vs 2.5 for June 2015) and up +10% versus June 2015 in 18-49 in the local people meters (1.1 vs. 1.0).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +49% going from L+SD to L+7 in adults 18-49 (1.84 to 2.74) and +2.102 million persons in total viewers (6.111 million to 8.213 million).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/6/15):

NBC (4.540 million viewers, #1; adults 18-49: 1.4, #1) claimed top honors on Saturday with its coverage of the "NHL Stanley Cup Finals, Game 2" (4.540 million viewers, #2; adults 18-49: 1.4, #1).

CBS (3.819 million viewers, #2; adults 18-49: 0.5, #T2) then was a distant second with its trio of "Blue Bloods" (3.128 million viewers, #4; adults 18-49: 0.3, #7), "Hawaii Five-0" (3.463 million viewers, #3; adults 18-49: 0.5, #T3) and "48 Hours" (4.868 million viewers, #1; adults 18-49: 0.7, #2).

Next up was FOX (2.519 million viewers, #3; adults 18-49: 0.5, #T2) and its weekly presentation of "Baseball Night in America" (2.519 million viewers, #6; adults 18-49: 0.5, #T3).

And finally, repeats of "The Whispers" (2.148 million viewers, #7; adults 18-49: 0.4, #T5) and "In an Instant" (2.651 million viewers, #5; adults 18-49: 0.4, #T5) on ABC (2.483 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Chris Pratt and musical guest Ariana Grande, averaged a 2.6 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.0/5 in adults 18-49 in the 25 markets with Local People Meters.

· The "SNL" rebroadcast is the #2 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, behind only NBC's primetime Stanley Cup Final coverage.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Source: Nielsen Media Research





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