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[09/09/16 - 08:18 AM]
Thursday's Broadcast Ratings: NFL Opens on Top for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (9/8/16):

NBC (22.033 million viewers, #1; adults 18-49: 8.0, #1) was of course the network to beat on Thursday with its presentations of "NFL Kickoff 2016" (15.531 million viewers, #3; adults 18-49: 5.4, #3), "Sunday Night Football Pre-Kick" (24.547 million viewers, #1; adults 18-49: 8.5, #2) and "Sunday Night Football" (23.031 million viewers, #2; adults 18-49: 8.6, #1).

CBS (4.664 million viewers, #2; adults 18-49: 1.0, #2) then was a distant second with its mix of "The Big Bang Theory" (6.433 million viewers, #4; adults 18-49: 1.2, #5), "Life in Pieces" (4.202 million viewers, #6; adults 18-49: 0.8, #6), "Big Brother 18" (5.511 million viewers, #5; adults 18-49: 1.7, #4) and "Code Black" (3.165 million viewers, #9; adults 18-49: 0.5, #T10).

Next up was ABC (3.542 million viewers, #3; adults 18-49: 0.6, #3) and its repeat lineup of "$100,000 Pyramid" (4.174 million viewers, #7; adults 18-49: 0.7, #7), another "$100,000 Pyramid" (3.604 million viewers, #8; adults 18-49: 0.6, #T8) and "Match Game" (2.849 million viewers, #10; adults 18-49: 0.6, #T8).

Meanwhile, FOX (2.164 million viewers, #4; adults 18-49: 0.5, #4) offered up second runs of "Rosewood" (1.894 million viewers, #12; adults 18-49: 0.4, #12) and "Bones" (2.434 million viewers, #11; adults 18-49: 0.5, #T10).

And finally, a repeat "DC's Legends of Tomorrow" (0.752 million viewers, #13; adults 18-49: 0.2, #T13) and a new "Beauty and the Beast" (0.714 million viewers, #14; adults 18-49: 0.2, #T13) closed out the evening on The CW (0.733 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
0.00% - Beauty and the Beast (vs. 8/25/16)
-26.09% - Big Brother 18

Year-to-year changes (adults 18-49):
+100.00% - Beauty and the Beast (vs. Arrow (Repeat))
0.00% - NFL Kickoff 2016
-4.49% - Sunday Night Football Pre-Kick
-10.42% - Sunday Night Football
-10.53% - Big Brother 18

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7 rating, delayed by an NFL overrun; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 1.7/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2 rating, delayed by an NFL overrun; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5 rating in metered-market household, delayed by an NFL overrun) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.7 rating in 18-49, delayed by an NFL overrun) topped "Late Late Show" (0.2/2).


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/10/15):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for NBC are approximate.]

NBC (23.854 million viewers, #1; adults 18-49: 8.8, #1) opened the NFL season on top with its trio of "NFL Kickoff 2015" (16.833 million viewers, #3; adults 18-49: 5.4, #3), "Sunday Night Football Pre-Kick" (25.742 million viewers, #1; adults 18-49: 8.9, #2) and "Sunday Night Football" (25.137 million viewers, #2; adults 18-49: 9.6, #1).

The distant silver then went to CBS (5.641 million viewers, #2; adults 18-49: 1.3, #2) with its mix of "The Big Bang Theory" (7.695 million viewers, #4; adults 18-49: 1.6, #5), "Mom" (5.489 million viewers, #6; adults 18-49: 1.1, #6), "Big Brother 17" (6.072 million viewers, #5; adults 18-49: 1.9, #4) and the series finale of "Under the Dome" (4.258 million viewers, #7; adults 18-49: 0.8, #8).

Next up was ABC (2.884 million viewers, #3; adults 18-49: 0.6, #3) and its repeat lineup of "Shark Tank" (4.070 million viewers, #8; adults 18-49: 0.9, #7), "Scandal" (2.469 million viewers, #9; adults 18-49: 0.5, #T9) and "How to Get Away with Murder" (2.112 million viewers, #11; adults 18-49: 0.4, #12).

Meanwhile, FOX (2.002 million viewers, #4; adults 18-49: 0.5, #4) offered up the season finale of "Boom!" (1.855 million viewers, #12; adults 18-49: 0.5, #T9) and a repeat "Bones" (2.149 million viewers, #10; adults 18-49: 0.5, #T9).

And finally, the season finale of "Beauty and the Beast" (0.807 million viewers, #13; adults 18-49: 0.2, #13) and a repeat "Arrow" (0.610 million viewers, #14; adults 18-49: 0.1, #14) on The CW (0.708 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), said duo posted a 0.2 and a 0.1 rating, respectively.

Week-to-week changes (adults 18-49):
-20.83% - Big Brother 17
-28.57% - Boom! (vs. 8/27/15)
-33.33% - Beauty and the Beast (vs. 8/27/15)
-42.86% - Under the Dome

Year-to-year changes (adults 18-49):
+6.67% - Sunday Night Football (on 9/4/14)
+1.14% - Sunday Night Football Pre-Kick (on 9/4/14)
-5.26% - NFL Kickoff 2015 (on 9/4/14)
-33.33% - Beauty and the Beast (vs. The Vampire Diaries (Repeat))
-37.50% - Boom! (vs. Hell's Kitchen (Repeat))
-65.45% - Big Brother 17 (vs. Thursday Night Football)
-85.45% - Under the Dome (vs. Thursday Night Football)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/11 delayed by an NFL overrun; "Late Show with Stephen Colbert," 3.3/8; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/10 delayed by an NFL overrun; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.8/8 in metered-market households delayed by an NFL overrun) beat CBS's "Late Late Show" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.7/6 in 18-49 delayed by an NFL overrun) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.2/6 delayed by an NFL overrun in metered-market households and a 0.5/5 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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