[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[via press release from ESPN]

College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks

· Three Best Overnights in Prime Time

· Year-Over-Year Increases in Several Time Slots on both TV and Streams

ESPN/ABC achieved five of the six highest overnights for college football games in week 4, including the three best overnights in prime time. ABC's Saturday Night Football featuring Stanford at UCLA (8 p.m. ET) finished with a 2.8 overnight, up 27% from last season's week 4 Saturday Night Football game (UCLA at Arizona). Los Angeles set the pace locally with a 6.0 rating. The top 10 markets were:

Rank Market Local Rating
1 Los Angeles 6.0
2 San Francisco 5.3
3 Columbus 4.8
4 Denver 4.8
5 Salt Lake City 4.6
6 Richmond 4.5
7 San Diego 4.2
8 Charlotte 4.1
9 Portland, 4.0
10 Sacramento 3.7

LSU at Auburn (6 p.m.) earned a 2.4 overnight on ESPN and had an average minute audience of 114,000 viewers, with a total of 547,000 unique viewers on ESPN's stream, the network's highest overnight and most-streamed college football game of the week. The battle of the Tigers resulted in an overnight increase of 26% and a streaming increase of 214% and 154%, respectively, in average minute audience and unique viewers over the corresponding game window from last season (Texas A&M vs. Arkansas).

Additionally, Arkansas at Texas A&M (9 p.m.) earned a 2.3 overnight on ESPN, up 35% year-over-year to corresponding game window (USC at Arizona State). The streaming audience also saw increases, with a growth of 102% in average minute audience and 76% in unique viewers.

  [september 2016]  


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