or


[10/07/16 - 11:04 AM]
"Versailles" Has a Royal Debut on Ovation TV as the Drama Series Ranks as the Network's Most-Watched Telecast to Date
Ovation TV spins the numbers for Saturday, October 1.

[via press release from Ovation TV]

"VERSAILLES" HAS A ROYAL DEBUT ON OVATION TV AS THE DRAMA SERIES RANKS AS THE NETWORK'S MOST-WATCHED TELECAST TO DATE

Ovation TV's Marketing and Social Media Blitz Yields Big Dividends as Audience Demand for the Series Doubles Before Premiere

Santa Monica, CA - October 7, 2016 After unleashing a marketing juggernaut in support of the October 1 premiere of the extravagant, period drama series Versailles, Ovation TV, America's only arts network, drew its largest audience to date. A total combined audience of 557K* viewers tuned in for the premiere night, and tripled the network's average prime time audience in the adults 25 to 54 demographic. Viewership for the premiere grew 27% from its lead-in movie.

Beyond conventional ratings, however, big data analytics company Parrot Analytics found audience demand for Versailles leading up to the US premiere more than doubled. Parrot, which tracks engagement across a variety of platforms, including downloads, streaming, social media, online blogs and reviews, wikis and more, found that Versailles' popularity was growing by about 136,000 Demand Expressions(TM) per day. At its maximum on September 30th (the day before the premiere), demand for the show was 3.3 times greater than its baseline of 850,000 Demand Expressions(TM).

Social engagement alone surrounding the network's video-centric marketing efforts yielded a 170% increase in engagement. There was a 1,300% increase in social mentions of Versailles as compared to the week before premiere and positive social mentions about the series increased 1,000%.

On September 27, Ovation TV hosted a premiere event at the French Embassy in Washington, DC, featuring a screening of the first episode and panel discussion with cast members and the series' co-creators and executive producers. The network then hosted three high-profile Versailles-themed events in New York City on September 28, 29 and 30, which were attended by the cast, show creators, celebrities and social media influencers. Videos of each of the events, held at Bagatelle, Beautique and The Box, were distributed via social media and are also available here: www.OvationTV.com/Versailles.

About Ovation TV

Ovation is an independent television and digital media company dedicated to celebrating and supporting all forms of arts and culture. Ovation TV selectively curates and airs arts-related series, specials, documentaries and films. The network also offers viewers an exciting line up of original productions, including Versailles, Rachel Hunter's Tour of Beauty, and The Art Of. Ovation TV is available to nearly 50M subscribers via cable, satellite and telco systems including Comcast Cable/Xfinity, DIRECTV/AT&T U-verse, Time Warner Cable, Verizon FiOS, Charter Communications, Bright House Networks, and many other smaller providers, as well as on VOD. Through The Ovation Foundation, the company is committed to advocating for the arts, nationally and locally, and has provided more than $15M in contributions and in kind support to arts institutions and arts education. You can follow Ovation on Facebook, Twitter, YouTube, Pinterest and OvationTV.com.

###

* (Nielsen Live+Same Day)





  [october 2016]  
S
M
T
W
T
F
S
      


· VERSAILLES (OVATION)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.