PREMIERE OF HALLMARK CHANNEL NEW, ORIGINAL MOVIE
'AUTUMN IN THE VINEYARD'
DELIVERS AS TOP NON-SPORTS PROGRAM OF DAY;
DRIVES NETWORK TO #1 NON-SPORTS CABLE NETWORK IN PRIME TIME
Second Original Movie in Network's Four-Week "Fall Harvest" Seasonal Event
New York, NY, October 11 - Hallmark Channel's "Fall Harvest" programming event continued to deliver strong program performances as the network's most recent original movie "Autumn in the Vineyard" became the #1 HH rated non-sports cable program of the day on Saturday, October 8. The movie is the second of four new, original weekly movies scheduled during the four-week programming event.
Key Nielsen Highlights for Hallmark Channel (L+SD)
· Hallmark Channel was #1 non-sports cable television network among HH rating and delivery on Saturday, October 8, in Prime Time (8-11 p.m.)
· "Autumn in the Vineyard" averaged a 2.0 HH rating and 2.2 million Total Viewers
· In the 9-11 p.m. time period, Hallmark Channel ranked #1 among HH and Total Viewer rating and delivery, excluding sports programming
"Fall Harvest," one of Hallmark Channel's annual tent-pole programming events, is part of a core strategy to establish seasonal and celebratory franchises throughout the year. In addition to its highly-rated "Countdown to Christmas," the network features year-round franchises including "Winterfest," "Countdown to Valentine's Day," "Spring Fling," "June Weddings," and "Summer Nights."
In "Autumn in the Vineyard," Frankie Baldwin is determined to turn Sorrento Ranch into an award-winning winery. While Nate DeLuca shares the same dream, he and Frankie don't exactly have a trusting relationship. When Nate finds himself forced to cooperate with Frankie in order to make their dreams come true, sparks fly. Stars Rachael Leigh Cook and Brendan Penny.
Source: Nielsen, October 3-9, 2016.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls," "The Middle," "Last Man Standing," and "Frasier."
Hallmark Cards, Inc. owns and operates Crown Media Family Networks.
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