"CHESAPEAKE SHORES" ENDS FIRST SEASON AS MOST SUCCESSFUL SERIES IN HALLMARK CHANNEL HISTORY
Finale Boosts Hallmark Channel to #1 Non-News Cable Network in Time Period
New York, October 14 - The first season of Hallmark Channel's original, primetime scripted series "Chesapeake Shores" came to a successful close against the Presidential Debates this past weekend, driving the network to be the #1 non-news cable network among HH and Total Viewers in L+3 ratings and delivery in the 9-10 p.m. time period. For the season, "Chesapeake Shores" also officially became Hallmark Channel's most-watched series in the network's history among W25-54 and A25-54 on a L+3 basis.
The series' viewership continued to grow throughout the season, with the Sunday, October 9, episode registering an increase of +12% among W25-54 in L+3 delivery compared to the August 14 debut.
Other Key Nielsen Highlights (L+3)
· Finale episode averaged a 2.3 HH Rating and 2.5 million Total Viewers
· For the full season, series averaged a 2.5 HH rating and 2.7 million Total Viewers
· Season one finale was Sunday's most engaging ad-supported cable drama airing a new episode on Twitter
· "Chesapeake Shores" trended on Twitter during Sunday night premieres for 9 consecutive weeks
The multi-generational family drama of "Chesapeake Shores" follows Abby O'Brien (Meghan Ory), a high-powered career woman, divorcee and mother of two young daughters, who makes a trip from New York City to her hometown of Chesapeake Shores. Her visit home brings Abby face-to-face with her past, including her high school sweetheart Trace (Jesse Metcalfe), her uncompromising father Mick (Treat Williams), her esteemed grandmother Nell (Diane Ladd) and her siblings. Abby realizes the toll her career has taken on her ability to be a hands-on mother to her daughters, and considers a permanent move to Chesapeake Shores.
Source: Nielsen, 10/3-10/9/16; Nielsen Social Content Ratings; Facebook and Twitter analytics.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls," "The Middle," "Last Man Standing," and "Frasier."
Hallmark Cards, Inc. owns and operates Crown Media Family Networks.
Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube