'BEN & LAUREN: HAPPILY EVER AFTER?' IS FREEFORM'S NO. 1 REALITY SERIES LAUNCH ON RECORD IN WOMEN 25-54 AND NO. 2 IN TOTAL VIEWERS AND ADULTS 18-49
The premiere of "Ben & Lauren: Happily Ever After?" (October 11, 2016, 8:00 p.m. EDT) ranked as the network's No. 2 reality series launch in Total Viewers (599,000), Adults 18-49 (369,000/0.3 rating) and Women 18-49 (304,000/0.5 rating) - behind only "Becoming Us," which benefitted from its established "The Fosters" lead in - and its No. 1 reality series premiere to date in Women 25-54 (258,000/0.4 rating).
"Ben & Lauren: Happily Ever After?" was the day's No. 1 most social reality cable series with 102,000 engagements across Twitter, Instagram, Facebook and Tumblr, ahead of buzzed about series Lifetime's "Dance Moms" and USA's "Chrisley Knows Best."
Competitively, "Ben & Lauren: Happily Ever After?" placed among the Top 5 cable series in the hour in Adults 18-34 (No. 5 - 247,000/0.4 rating), Women 18-34 (No. 3 - 202,000/0.6 rating), Women 18-49 (No. 5) and Females 12-34 (No. 4 - 233,000/0.8 rating) and among the Top 10 in Adults 18-49 (No. 9) and Viewers 12-34 (No. 6 - 281,000/0.3 rating).
In Live + 3 Day ratings vs. Live + Same Day ratings, "Ben & Lauren: Happily Ever After?" posted the biggest lift of any Freeform reality series debut across all key categories, specifically Total Viewers (+49% - 599,000 vs. 402,000), Adults 18-49 (+67% - 369,000 vs. 221,000) and Viewers 12-34 (+70% - 281,000 vs. 165,000).
"Ben & Lauren: Happily Ever After?" delivered solid double digit percent gains over year ago time period levels across all key target demographics including Total Viewers (+23% - 599,000 vs. 402,000), Adults 18-49 (+48% - 369,000 vs. 249,000) and Viewers 12-34 (+52% - 281,000 vs. 185,000).
The series is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss, Martin Hilton and Jason Ehrlich will serve as the executive producers. Jack Mori is co-executive producer.
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: NTI, Live + 3 U.S. ratings: 10/11/16. Time period ranks excludes sports/news. Reach: NPower, 10/11/16-10/14/16, 6-minute qualifier. Social Media Sources: ListenFirst.