FREEFORM'S NO. 1 REALITY SERIES, 'BEN & LAUREN: HAPPILY EVER AFTER?' SOARS BY DOUBLE DIGITS FOR SERIES HIGHS IN TOTAL VIEWERS AND ACROSS KEY DEMOS
The network's No. 1 unscripted series of the last two years, "Ben & Lauren: Happily Ever After?" (October 25, 2016, 8:00 p.m. EDT) surged by double digits week to week based on Live + 3 preferred viewing ratings stream, setting series highs across the board including with Total Viewers (727,000), Adults 18-49 (417,000/0.3 rating) and Women 18-49 (338,000/0.5 rating).
Across all-inclusive Live + 7 day multiplatform ratings (MPR+7) for its first two episodes, "Ben & Lauren: Happily Ever After?" surged over its linear performance by double digits among key measures, including by 41% in Total Viewers (to 834,000), by 49% in Adults 18-49 (to 613,000) and by 79% in Women 18-34 (390,000).
Attractive to high income, educated viewers, "Ben & Lauren: Happily Ever After?" is drawing the highest median Household income of the network's current originals ($83,000 vs. $61,000 avg.) and also strongly appeals to $100K+ homes with a college education (174 index vs. 96 avg.).
Competitively, "Ben & Lauren: Happily Ever After?" was the No. 1 cable series in the hour in Women 18-34 (248,000/0.7 rating) and placed among the Top 5 cable series in Adults 18-34 (No. 4 - 291,000/0.4 rating), Adults 18-49 (No. 5), Women 18-49 (No. 4), Viewers 12-34 (No. 5 - 339,000/0.4 rating) and Females 12-34 (No. 4 - 275,000/0.6 rating).
In Live + 3 Day ratings vs. Live + Same Day ratings, "Ben & Lauren: Happily Ever After?" built by solid double digits across all demographics, specifically Total Viewers (+35% - 727,000 vs. 539,000), Adults 18-49 (+43% - 417,000 vs. 291,000) and Women 18-49 (+48% - 338,000 vs. 229,000).
"Ben & Lauren: Happily Ever After?" is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss, Martin Hilton and Jason Ehrlich will serve as the executive producers. Jack Mori is co-executive producer.
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: NTI, Live + 3 U.S. ratings: 10/25/16. Time period ranks excludes sports/news. MPR ratings: Freeform internal research. Upscale data: Npower, 10/11/16-10/18/16.