RATINGS FOR TRAVEL CHANNEL'S 'EXPEDITION UNKNOWN: HUNT FOR THE YETI'
UP 44% ABOVE TIMESLOT AVERAGE
In "Expedition Unknown: Hunt for the Yeti," explorer and adventurer
Josh Gates searches for answers behind the legendary Yeti in Nepal and Bhutan.
NEW YORK (October 31, 2016) - The success of Travel Channel's four-part special "Expedition Unknown: Hunt for the Yeti," featuring explorer and adventurer Josh Gates, solidified the program as one of the Top 20 ad-supported cable shows for its timeslot among P25-54. The show's 9 p.m. ET/PT Wednesday premieres, which aired over four weeks beginning October 5, generated ratings that were up 30 percent from its year-ago timeslot levels and 44 percent above the network's previous timeslot average of the last 13 weeks. With more than 7 million total viewers tuning in, "Expedition Unknown: Hunt for the Yeti" was one of Travel Channel's all-time top-performing shows for October. "Expedition Unknown: Hunt for the Yeti" tracked Gates' journey across Nepal and Bhutan on his quest for truth behind the legendary and mysterious Yeti, the so-called abominable snowman
Gates embarks on fresh adventures in the new season of "Expedition Unknown" beginning Wednesday, November 2 at 9:00 p.m. ET/PT. The popular series has attracted more than 18 million total viewers in 2016 to date, is one of Travel Channel's top-rated programs among A25-54 and a top three rated show on the network among Millennials.
"The 'Hunt for the Yeti' specials are all about adventure and fun, and this was the perfect way to kick off the new season of 'Expedition Unknown' this week," said Courtney White, senior vice president, programming, Travel Channel. "Our viewers love the excitement of traveling with Josh Gates, whether he's on an international multi-part expedition or a journey in America. The success of the show demonstrates our audience's hunger for fun, thrills, discovery and just the right amount of humor."
ABOUT TRAVEL CHANNEL
For virtual and active travelers who want to go on a thrilling quest; taste other cultures; enjoy the mystery of the unexplored; get a dose of epic adventure or a splash of wacky fun; there is no better daily escape than Travel Channel. Reaching more than 89 million U.S. cable homes, Travel Channel is the world's leading travel media brand. Fans also can visit Travel Channel for more information or interact with other fans through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., Travel Channel is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.