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[11/14/16 - 08:21 AM]
On Sunday, ABC's "Secrets and Lies" and "Quantico" Grow to Multi-Week Highs
ABC spins the numbers for Sunday, November 13.

[via press release from ABC]

ABC's Secrets & Lies and Quantico Grow to Multi-Week Highs

Secrets & Lies and Quantico Score Series-Best Lifts in L+7: Based on the most recent round of Live + 7 Day ratings (for Sunday, 10/30/16) against the World Series GM5, Secrets & Lies (+117%) and Quantico (+150%) both scored their series' highest-ever L+7 increases among Adults 18-49

Fast Affiliate Live + Same Day Results for 11/13/16:

Secrets & Lies (9-10pm - 3.1 million and 0.7/2 in AD18-49): At 9pm against a big Sunday Night Football contest (Seattle-New England) and The Walking Dead, ABC's Secrets & Lies grew for the 2nd week in Total Viewers (+11% - 3.1 million vs. 2.8 million) and was up in Adults 18-49 (+17% - 0.7/2 vs. 0.6/2), drawing its biggest audience in 4 weeks and tying a 4-week high with young adults - since 10/16/16.

Quantico (10-11pm - 2.7 million and 0.7/2 in AD18-49): At 10pm, ABC's Quantico surged 23% in Total Viewers week to week (2.7 million vs. 2.2 million) and built 17% in Adults 18-49 (0.7/2 vs. 0.6/2), earning 3-week highs on both Nielsen measures - since 10/23/16.

Quick Take for Sunday, November 13, 2016 (Fast Affiliate Live + Same Day Ratings)

On Sunday, ABC's 'Secrets and Lies' and 'Quantico' Grow to Multi-Week Highs

Sunday Night (11/13/16) - ABC Total Viewer and Adult 18-49 Projections

"AFV": L3 = 4.6 million/0.8 rating and L7 = 4.7 million/0.8 rating

"Once Upon a Time": L3 = 4.6 million/1.4 rating and L7 = 4.9 million/1.5 rating

"Secrets and Lies": L3 = 4.5 million/1.1 rating and L7 = 4.9 million/1.2 rating

"Quantico": L3 = 4.7 million/1.3 rating and L7 = 5.2 million/1.5 rating

"Secrets and Lies" and "Quantico" Post Series-Best Lifts in L+7:

Based on the most recent round of Live + 7 Day ratings (for Sunday, 10/30/16) against the World Series GM5, "Secrets and Lies" (+117%) and "Quantico" (+150%) both scored their series' highest-ever L+7 increases among Adults 18-49.

Fast Affiliate Live + Same Day Results for 11/13/16:

· At 9:00 p.m. against a big Sunday Night Football contest (Seattle-New England) and "The Walking Dead," ABC's "Secrets and Lies" grew for the 2nd week in Total Viewers (+11% - 3.1 million vs. 2.8 million) and was up in Adults 18-49 (+17% - 0.7/2 vs. 0.6/2), drawing its biggest audience in 4 weeks and tying a 4-week high with young adults - since 10/16/16.

· At 10:00 p.m., ABC's "Quantico" surged 23% in Total Viewers week to week (2.7 million vs. 2.2 million) and built 17% in Adults 18-49 (0.7/2 vs. 0.6/2), earning 3-week highs on both Nielsen measures - since 10/23/16.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/13/16.





  [november 2016]  
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M
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W
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· SECRETS & LIES (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· WALKING DEAD, THE (AMC)





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