or


[11/25/16 - 09:13 AM]
"Macy's Thanksgiving Day Parade" Sets a 13-Year High in 18-49 in the Local People Meters with the Top Non-Sports Rating on the Big 4 Nets Since The Oscars
NBC spins the daytime numbers for Thursday, November 24.

[via press release from NBC]

"MACY'S THANKSGIVING DAY PARADE" SETS A 13-YEAR HIGH IN 18-49 IN THE LOCAL PEOPLE METERS WITH THE TOP NON-SPORTS RATING ON THE BIG 4 NETS SINCE THE OSCARS

IN METERED-MARKET HOUSEHOLDS, THE PARADE EQUALS ITS HIGHEST RATING SINCE 2003, RANKS AS THE #2 NON-SPORTS TELECAST OF THE SEASON ON THE BROADCAST NETS

NBC'S COVERAGE GROWS +7% YEAR-TO-YEAR IN HOUSEHOLDS, +10% IN LOCAL 18-49 AVERAGES

"THE NATIONAL DOG SHOW PRESENTED BY PURINA" JUMPS +10% VS. LAST YEAR IN HOUSEHOLDS TO A 13-YEAR HIGH

Thanksgiving Day Metered-Market Results:

· NBC's coverage of "The 90th Macy's Thanksgiving Day Parade(R)" has set a 13-year high in adult 18-49 rating in Nielsen's 25 markets with local people meters, with the #1 non-sports rating on ABC, CBS, NBC or Fox since the Oscars in February.

· In metered-market households, the parade telecast matched its highest rating since 2003 and scored the #2 rating for any non-sports telecast on the broadcast networks so far this season.

· At noon, "The National Dog Show Presented by Purina" walked off with its highest household rating in the meters in 13 years and best-ever 18-49 rating in the LPMs in the 14 years NBC has been tracking the event by that measure.

· From 9 a.m.-noon, "The 90th Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 13.5 rating, 29 share in households in the 56 local markets metered by Nielsen Media Research and a 7.7/33 in adults 18-49 in the 25 markets with local people meters.

· Those are gains of +7% versus last year in households (13.5 vs. 12.6 on Nov. 26, 2015) and +10% in 18-49 in the LPMs (7.7 vs. 7.0).

· In 18-49, this year's 7.7 is the parade's highest since 2003, the first year NBC recorded a demo rating in the local-people-meter markets, when the only market being measured was New York (10.1).

· The last time NBC rated higher in metered-market households was 2003 (13.6) and NBC matched this year's 13.5 in 2013.

· Excluding sports, the 7.7 in 18-49 in the local people meters is the #1 telecast of the season on those networks and highest going back to last February's "Academy Awards" on ABC (12.7 on Feb. 28).

· The 13.5 rating in households is the #2 rating for any non-sports telecast on the broadcast networks so far this season, ahead of all primetime non-sports programming on ABC, CBS, NBC or Fox except the Nov. 13 edition of "60 Minutes" (13.7). The next highest-rated non-sports telecast this season is the Oct. 23 telecast of "60 Minutes" (11.2).

· From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei (6.4/15 in metered-market households, 3.4/13 in 18-49 in the local people meters), romped +13% ahead of last year's 3.0/12 in the LPMs, for the dog show's top marks in households since 2003 (6.5) and highest rating ever for the "National Dog Show" in the 14 years NBC has tracked it in the local people meters.

· The 6.4 rating in households is up +10% versus last year's 5.8/13, while the 3.4 in 18-49 in the LPMs is a +13% gain compared with the 3.0/12 for 2015.

· National ratings for the parade and dog show, including viewer totals, are due from Nielsen on Wednesday.

NOTE: Results are based on "live plus same day" data from Nielsen Media Research, unless otherwise indicated.





  [november 2016]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/15/18 - 08:18 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC on Top
The Alphabet's telecast however is down 34% from a year ago among adults 18-49.

[11/15/18 - 07:31 AM]
"Andi Mack" and "Raven's Home" Hit Multi-Week Highs and Stand as Friday's Top 2 TV Telecasts in Key Youth Demos
Disney Channel further spins the numbers for Friday, November 9.

[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.