or


[11/25/16 - 09:13 AM]
"Macy's Thanksgiving Day Parade" Sets a 13-Year High in 18-49 in the Local People Meters with the Top Non-Sports Rating on the Big 4 Nets Since The Oscars
NBC spins the daytime numbers for Thursday, November 24.

[via press release from NBC]

"MACY'S THANKSGIVING DAY PARADE" SETS A 13-YEAR HIGH IN 18-49 IN THE LOCAL PEOPLE METERS WITH THE TOP NON-SPORTS RATING ON THE BIG 4 NETS SINCE THE OSCARS

IN METERED-MARKET HOUSEHOLDS, THE PARADE EQUALS ITS HIGHEST RATING SINCE 2003, RANKS AS THE #2 NON-SPORTS TELECAST OF THE SEASON ON THE BROADCAST NETS

NBC'S COVERAGE GROWS +7% YEAR-TO-YEAR IN HOUSEHOLDS, +10% IN LOCAL 18-49 AVERAGES

"THE NATIONAL DOG SHOW PRESENTED BY PURINA" JUMPS +10% VS. LAST YEAR IN HOUSEHOLDS TO A 13-YEAR HIGH

Thanksgiving Day Metered-Market Results:

· NBC's coverage of "The 90th Macy's Thanksgiving Day Parade(R)" has set a 13-year high in adult 18-49 rating in Nielsen's 25 markets with local people meters, with the #1 non-sports rating on ABC, CBS, NBC or Fox since the Oscars in February.

· In metered-market households, the parade telecast matched its highest rating since 2003 and scored the #2 rating for any non-sports telecast on the broadcast networks so far this season.

· At noon, "The National Dog Show Presented by Purina" walked off with its highest household rating in the meters in 13 years and best-ever 18-49 rating in the LPMs in the 14 years NBC has been tracking the event by that measure.

· From 9 a.m.-noon, "The 90th Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 13.5 rating, 29 share in households in the 56 local markets metered by Nielsen Media Research and a 7.7/33 in adults 18-49 in the 25 markets with local people meters.

· Those are gains of +7% versus last year in households (13.5 vs. 12.6 on Nov. 26, 2015) and +10% in 18-49 in the LPMs (7.7 vs. 7.0).

· In 18-49, this year's 7.7 is the parade's highest since 2003, the first year NBC recorded a demo rating in the local-people-meter markets, when the only market being measured was New York (10.1).

· The last time NBC rated higher in metered-market households was 2003 (13.6) and NBC matched this year's 13.5 in 2013.

· Excluding sports, the 7.7 in 18-49 in the local people meters is the #1 telecast of the season on those networks and highest going back to last February's "Academy Awards" on ABC (12.7 on Feb. 28).

· The 13.5 rating in households is the #2 rating for any non-sports telecast on the broadcast networks so far this season, ahead of all primetime non-sports programming on ABC, CBS, NBC or Fox except the Nov. 13 edition of "60 Minutes" (13.7). The next highest-rated non-sports telecast this season is the Oct. 23 telecast of "60 Minutes" (11.2).

· From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei (6.4/15 in metered-market households, 3.4/13 in 18-49 in the local people meters), romped +13% ahead of last year's 3.0/12 in the LPMs, for the dog show's top marks in households since 2003 (6.5) and highest rating ever for the "National Dog Show" in the 14 years NBC has tracked it in the local people meters.

· The 6.4 rating in households is up +10% versus last year's 5.8/13, while the 3.4 in 18-49 in the LPMs is a +13% gain compared with the 3.0/12 for 2015.

· National ratings for the parade and dog show, including viewer totals, are due from Nielsen on Wednesday.

NOTE: Results are based on "live plus same day" data from Nielsen Media Research, unless otherwise indicated.





  [november 2016]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/20/19 - 08:11 AM]
Tuesday's Broadcast Ratings: Another Week, Another NBC Demo Victory
"This Is Us" paves the way for the Peacock to take home the adults 18-49 crown.

[02/19/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC Finales Top Viewers; ABC Wins Demo Race
"The Bachelor" leads the night among adults 18-49 while "America's Got Talent: The Champions" is the most-watched program overall.

[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.

[02/11/19 - 08:15 AM]
Sunday's Broadcast Ratings: Grammy Awards Put CBS on Top
The Eye's annual telecast is up in total viewers but down among adults 18-49 in the preliminary results.

[02/10/19 - 08:10 AM]
Saturday's Broadcast Ratings: Alliance of American Football Opens on Top for CBS
Preliminary numbers put the Eye's new football coverage in front among adults 18-49.

[02/09/19 - 08:33 AM]
Friday's Broadcast Ratings: "Celebrity Big Brother" Pushes CBS on Top
The Eye takes home top honors in both total viewers and adults 18-49.

[02/08/19 - 08:09 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Powers CBS Victory
The Eye wins the night in both total viewers and adults 18-49.