FXX SURGES ON STRENGTH OF HISTORIC
THE SIMPSONS 600 MARATHON
FXX Ranks Among Top 10 Basic Cable Networks After
First Four Days of 13-Day Marathon
Longest-Running Marathon in TV History Featuring 600 Episodes of The Simpsons in Chronological Order Continues Through December 7 at 12:00 AM ET/PT
LOS ANGELES, November 30, 2016 - The Simpsons have done it again - propelling FXX into the ranks of the Top 10 basic cable networks. The first four days of the 13-day The Simpsons 600 Marathon, which began on Thanksgiving, drove FXX to rank #8 among all basic cable networks in Adults 18-49 and #5 among Adults 18-34 in Total Day viewing. In Primetime, FXX advanced to #10 among Adults 18-49 and #5 among Adults 18-34 over the Thanksgiving holiday.
Over the first four days of the marathon, FXX's Total Day average ratings increased by +205% in Adults 18-49 (326,000 vs. 107,000) and +265% in Adults 18-34 (208,000 vs. 57,000). FXX's Primetime advanced +110% in Adults 18-49 (414,000 vs. 197,000) and +153% in Adults 18-34 (278,000 vs. 110,000).
"This is a remarkable achievement for FXX, confirming everything we know about the enormous popularity of The Simpsons across generations of fans," said FX Networks President and COO Chuck Saftler. "The first Simpsons marathon was a landmark event and the success of the current marathon is even more impressive when you consider that FXX had already aired 6,525 telecasts and streamed 24.1 million hours of The Simpsons on Simpsons World. We appreciate everything Jim Brooks, Matt Groening and Al Jean have done to make The Simpsons 600 Marathon such a triumph."
The 27-season, 600-episode, 300-hour The Simpsons marathon started on Thursday, November 24 at 12:00 PM ET/PT and concludes on Wednesday, December 7 at 12:00 AM ET/PT on FXX. With that, The Simpsons 600 Marathon will become the longest-running marathon in television history, surpassing the previous record holder, FXX's 552-episode, 12-day Simpsons marathon in 2014, which propelled the nascent FXX to cable's #1-ranked network primetime in Adults 18-49 and Adults 18-34 for 12 consecutive days.
FXX is the cable network home for all seasons of The Simpsons, excluding seasons airing in their first run on FOX. FX Networks' app, FXNOW, is the exclusive non-linear home for all seasons of The Simpsons, excluding seasons airing in their first run on FOX.
FXX's "Simpsons World" is the ultimate Simpsons digital experience featuring enriched branded content through SimpsonsWorld.com and handheld/connected devices via FXNOW, the authenticated multi-network on-demand video service supporting FX, FXX and FXM.
ABOUT THE SIMPSONS
The longest-running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 28th season, THE SIMPSONS has won 32 Emmy Awards, 34 Annie Awards, a 2016 People's Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short "The Longest Daycare." The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of 'Springfield' and the show was honored with a Star on The Hollywood Walk of Fame in 2000. It has been named the "Best Show of the 20th Century" by Time Magazine, called the "Greatest American Sitcom" by Entertainment Weekly in 2013, and declared "The Best TV Show Ever" in 2016 by Vulture.com.
THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series.
FXX is the newest basic cable entertainment network from FX Networks which launched on September 2, 2013. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It's Always Sunny in Philadelphia, You're the Worst and Man Seeking Woman. FXX is also the exclusive cable home to The Simpsons, the longest-running comedy in TV history, and acquired hit series such as In Living Color, Mad About You and Parks and Recreation. FXX is carried in 81 million homes. FXX and its sister channels FX and FXM comprise FX Networks, a business unit of 21 Century Fox.
FXX'S THE SIMPSONS SOCIAL CHANNELS