SEASON FINALE OF FREEFORM'S 'BEN & LAUREN: HAPPILY EVER AFTER?'
SOARS TO 5-WEEK HIGHS ACROSS KEY TARGET DEMOGRAPHICS
Wraps as the Network's No. 2 Unscripted Series On Record in Adults 25-54 and Women 25-54
The November 29 season finale of "Ben & Lauren: Happily Ever After?" (8:00 - 9:00 p.m. EST) surged by double digits week to week among key target demos boasting 5-week Live + 3 day ratings highs in Total Viewers (+18% - 568,000 vs. 481,000), Adults 18-49 (+10% - 333,000 vs. 303,000), Women 18-49 (+14% - 244,000 vs. 214,000), Adults 25-54 (+29% - 298,000 vs. 231,000) and Women 25-54 (+44% - 237,000 vs. 165,000) - since 10/25/16. Overall, "Ben & Lauren: Happily Ever After?" wrapped as Freeform's No. 2 unscripted series on record in Adults 25-54 and Women 25-54.
Across all-inclusive Live + 7 day multiplatform ratings (MPR+7) for its first six episodes, "Ben & Lauren: Happily Ever After?" soars over its linear performance by double digits among key measures, including by +32% in Total Viewers (to 837,000) and by +44% in Adults 18-49 (to 559,000).
Popular across social platforms, "Ben & Lauren: Happily Ever After?" generated an impressive 1.8 million social engagements across Facebook, Instagram, Tumblr, Twitter and YouTube during its season.
"Ben & Lauren: Happily Ever After?" attracted high-income, educated viewers, generating the highest median Household income of the network's current originals ($78,200 vs. $59,500 avg.) and also garnered strong appeal among $100K+ homes with a college education (157 index vs. 97 avg.).
During its freshman season, "Ben & Lauren: Happily Ever After?" ranked among the Top 5 entertainment cable TV series its time period in Women 18-34 (No. 4) and Females 12-34 (No. 5), and among the Top 10 entertainment cable TV series in Adults 18-34 (No. 7), Women 18-49 (No. 6) and Viewers 12-34 (No. 8).
"Ben & Lauren: Happily Ever After?" is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss, Martin Hilton and Jason Ehrlich serve as executive producers. Jack Mori is co-executive producer.
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: NTI, Live + 3 U.S. ratings: 11/29/16. Time period ranks excludes sports/news. MPR ratings: Freeform internal research. Upscale data: Npower, 10/11/16-11/22/16.