INVESTIGATION DISCOVERY EARNS STRONG DOUBLE DIGIT GROWTH IN NOVEMBER
Network Achieves Best November Ever - Top 10 Network for W25-54 in Prime; Top 15 for P25-54
Investigation Discovery continues on its record-setting pace in November, with strong double-digit growth across almost all demos and an average of 993k P2+ watching in prime time (L+3). Year to date, ID is ranked #9 for delivery of W25-54 in prime and #15 for P25-54 in ad-supported cable. For total day delivery, ID is the #2 network for W25-54 (behind only HGTV) and the #6 network for P25-54 year-to-date.
Standouts for the month included the perennial hit series HOMICIDE HUNTER: LT. JOE KENDA, averaging 1.66M P2+, and the debut series PEOPLE MAGAZINE INVESTIGATES, averaging nearly 1.3M P2+. Other top performers included ON THE CASE WITH PAULA ZAHN (which will celebrate its 200th episode in December); GRAVE SECRETS; MARRIED WITH SECRETS and 1980s: THE DEADLIEST DECADE.
In November, ID ranked #1 in both prime and total day for length of tune in all of television among P25-54 and W25-54. ID has now seen 18 consecutive months of year-over-year prime delivery growth for P25-54.
November '16 vs. November '15: Primetime Delivery (L+3 Day data)
P2+ +14% (993k vs. 871k)
HH +11% (817k vs. 734k)
P25-54 +12% (413k vs. 368k)
W25-54 +6% (276k vs. 260k)
P18-49 +18% (330k vs. 280k)
W18-49 +14% (219k vs. 192k)
November '16 vs. November '15: Total Day Delivery (L+3 Day data)
P2+ +15% (746k vs. 649k)
HH +11% (630k vs. 570k)
P25-54 +13% (342k vs. 302k)
W25-54 +7% (227k vs. 213k)
P18-49 +18% (281k vs. 239k)
W18-49 +11% (185k vs. 167k)
Source: Nielsen, 12/29/14-11/27/16, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), L+3 Day data, Time Period Based Averages.