ABC's The Sound of Music Rebroadcast Gains 10% Year to Year

The Sound of Music (7-11pm - 5.3 million and 1.1/4 in AD18-49): From 7-11pm against a big game on NBC's Sunday Night Football (Cowboys-Buccaneers) and an NFL-overrun fueled CBS (Patriots-Broncos), ABC's annual rebroadcast of the 1965 theatrical The Sound of Music topped its telecast on the same Sunday last year by 10% in Total Viewers (5.3 million vs. 4.8 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/3).

Quick Take for Sunday, December 18, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's Annual Rebroadcast of 'The Sound of Music' Gains 10% Year to Year

Live + Same Day Results:

"The Sound of Music" (7:00-11:00 p.m. - 5.3 million and 1.1/4 in AD18-49):

From 7:00-11:00 p.m. against a big game on NBC's Sunday Night Football (Cowboys-Buccaneers) and an NFL-overrun fueled CBS (Patriots-Broncos), ABC's annual rebroadcast of the 1965 theatrical "The Sound of Music" topped its telecast on the same Sunday last year by 10% in Total Viewers (5.3 million vs. 4.8 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/3). In fact during the movie's final 2 hours from 9:00-11:00 p.m., ABC stood as the No. 1 entertainment network in Adults 18-49, beating CBS' mid-season drama finales by 18% (1.3/4 vs. 1.1/3 for "NCIS: LA," "Madam Secretary" and "Elementary").

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/18/16.