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[01/28/17 - 08:37 AM]
"Dateline" Ties for #1 at 10 P.M. in 18-49, Jumps 23% Week to Week in Total Viewers
NBC spins the numbers for Friday, January 27.

[via press release from NBC]

"DATELINE" TIES FOR #1 AT 10 P.M. IN 18-49, JUMPS +23% WEEK TO WEEK IN TOTAL VIEWERS

"GRIMM" GROWS +15% IN TOTAL VIEWERS VS. ITS FOURTH EPISODE LAST SEASON

L+3: THE PRIOR WEEK'S "EMERALD CITY" GROWS +79% IN L+3, FOR THE BIGGEST LIFT OF THE NIGHT ON THE BIG 4

Friday Primetime Ratings:

"Dateline NBC" (0.9/4 in 18-49, 1.2 in adults 25-54, 3.8 million viewers overall from 10-11 p.m. ET):

· Ties for #1 in the timeslot among ABC, CBS and NBC in adults 18-49.

· Grows +13% week to week in 18-49 (0.9 vs. 0.8), +9% in adults 25-54 (1.2 vs. 1.1) and +23% in total viewers (3.781 million vs. 3.063 million).

· Despite the 10 p.m. hour, maintains or increases its rating half-hour to half-hour in every key ratings measure, including an increase of +25% in adults 18-49 (0.8 to 1.0), +27% in adults 25-54 (1.1 to 1.4) and +21% in women 25-54 (1.4 to 1.7).

· For its second half-hour from 10:30-11 p.m., ranks #1 outright among ABC, CBS and NBC in adults 18-49, adults 25-54 and all key adult-female demos.

· Will add substantial viewership via time-shifting - the previous week's "Dateline" increased by +29% in 18-49 (0.77 to 0.99) and 899,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3..

"Grimm" (0.8/3 in 18-49, 4.2 million viewers overall from 8-9 p.m. ET):

· Maintains 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (4.178 million vs. 4.289 million).

· Maintains 100% of what the show was averaging at the end of last season during the May sweep in 18-49 (0.8 vs. 0.8) and grows +9% in total viewers (4.178 million vs. 3.822 million).

· Increases +15% versus last season's fourth episode in total viewers (4.178 million vs. 3.625 million at 9 p.m. on Nov. 20, 2015).

· Ties for #2 in the time period in adults 18-49 among the Big 4 networks, ranks #2 outright among those nets in adults 25-54 and adults 18-34 and ties for #1 in men 18-34.

· Will add substantial viewership via time-shifting - last week's "Grimm" increased by +56% in 18-49 (0.85 to 1.33) and +1.6 million viewers overall (4.3 million to 5.9 million) going from L+SD to L+3 ratings.

"Emerald City" (0.6/2 in 18-49, 2.7 million viewers overall from 9-10 p.m. ET):

· Finishes within 0.1 of a point of last week's Nielsens in 18-49 (0.6 vs. 0.7) and within 3% in total viewers (2.741 million vs. 2.829 million).

· Will increase substantially via time-shifting - the previous week's "Emerald City" grew by +79% in 18-49 (0.71 to 1.27) and more than +1.5 million viewers overall (2.8 million to 4.4 million) going from L+SD to L+3. The +79% gain in 18-49 was the biggest of the night on the Big 4 networks.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2017]  
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· DATELINE NBC (NBC)
· EMERALD CITY (NBC)
· GRIMM (NBC)





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