or


[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2017 NCAA TOURNAMENT IS MOST-WATCHED IN 24 YEARS ACROSS TELEVISION THROUGH FIRST SUNDAY, PLUS RECORD-SETTING DIGITAL CONSUMPTION

Sunday's Coverage across TBS, CBS, TNT and truTV Averaged 11.9 Million Viewers, Up +34% from 2016

March Madness Live Generates All-Time Record 69.1 Million Live Streams to Date, an Increase of +24% from Last Year

CBS Sports and Turner Sports' exclusive coverage of the 2017 NCAA Tournament is delivering significant audience increases across all platforms. To date, the Tournament is generating record viewership across TBS, CBS, TNT and truTV, streaming on NCAA March Madness Live and engagement through social media channels.

Live game coverage across the four networks on Sunday, March 19 averaged 11.9 million viewers, up +34% from last year (8.9 million), making it the most-watched first Sunday in 24 years (since 1993). Overall, the 2017 NCAA Tournament is the most-watched in 24 years through the first Sunday, with an average of 9.325 million viewers, which is up +10% from 2016 (8.513 million).

Additionally, NCAA March Madness Live (MML) has generated an all-time record 69.1 million live streams through the first Sunday of the tournament, an increase of +24% over last year. NCAA Tournament games garnering the most live streams to date, include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); and Michigan vs. Oklahoma State (4.2 million streams).

Official March Madness social media handles generated 26 million social engagements across Twitter, Facebook and Instagram through Sunday, which is up +20% over the corresponding time period last year.

The networks' coverage delivered significant increases versus a year ago in all four game telecast windows on Sunday:

· Telecast Window 1 (12:00-2:29 PM) - 7.3 million viewers, up +38%

· Telecast Window 2 (2:47-5:05 PM) - 10.3 million viewers, up +23%

· Telecast Window 3 (5:05-9:25 PM) - 18.6 million viewers, up +38%, making it the most-watched for this game window since 1991 when the Tournament expanded to its current television format.

· Telecast Window 4 (7:53-11:51 PM) - 11.3 million viewers, up +36%, making it the most-watched for this game window since the current television format with four Networks debuted in 2011.

Linear TV Source: Nielsen Media Research, based on Live + SD data stream, Fast Nationals for the 2017 NCAA Men's College Basketball Tournament across CBS, TBS, TNT and truTV, to-date through Round 2 (03/14/17 - 03/19/2017), compared historical NCAA Tournament through 1991.

Digital Source: Conviva





  [march 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/22/18 - 02:16 PM]
Team USA Women's Hockey Gold Medal Victory Is Most Watched Late-Night Show in NBCSN History
NBC further spins the numbers for Wednesday, February 21.

[02/22/18 - 12:42 PM]
Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series, "Waco"
Paramount Network further spins the numbers for the year to date.

[02/22/18 - 12:10 PM]
"Restored by the Fords" Wraps First Season on HGTV with Solid Ratings Performance
HGTV further spins the numbers for the series to date.

[02/22/18 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, Winter Olympics Top Charts
The Peacock claims top honors in total viewers and adults 18-49.

[02/22/18 - 07:53 AM]
Viewers Flock to Hallmark Channel for "2018 American Rescue Dog Show," Demonstrating That Rescues Are the Country's Top Dogs
The Hallmark Channel further spins the numbers for Monday, February 19.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.