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[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (3/23/17):

CBS (6.618 million viewers, #1; adults 18-49: 2.0, #1) claimed the top spot on Thursday with its coverage of the "NCAA Men's Basketball Tournament" (7.065 million viewers, #2; adults 18-49: 2.1, #T1), a "NCAA Men's Basketball Championship Update" (4.957 million viewers, #5; adults 18-49: 1.4, #4) and more "NCAA Men's Basketball Tournament" (6.779 million viewers, #3; adults 18-49: 2.1, #T1) coverage.

ABC (5.580 million viewers, #2; adults 18-49: 1.3, #2) then got bumped to second place with originals from "Grey's Anatomy" (7.754 million viewers, #1; adults 18-49: 1.9, #3), "Scandal" (5.515 million viewers, #4; adults 18-49: 1.3, #5) and "The Catch" (3.471 million viewers, #10; adults 18-49: 0.7, #T9).

Next up was NBC (4.025 million viewers, #3; adults 18-49: 0.8, #T3) with a new "Superstore" (4.219 million viewers, #7; adults 18-49: 1.1, #T6) followed by repeats of "Trial & Error" (2.809 million viewers, #11; adults 18-49: 0.7, #T9) and "Chicago Med" (4.584 million viewers, #6; adults 18-49: 0.8, #8) plus a new "The Blacklist: Redemption" (3.979 million viewers, #8; adults 18-49: 0.7, #T9).

Meanwhile, FOX (2.883 million viewers, #4; adults 18-49: 0.8, #T3) offered up fresh installments of "MasterChef Junior" (3.722 million viewers, #9; adults 18-49: 1.1, #T6) and "Kicking & Screaming" (2.045 million viewers, #12; adults 18-49: 0.6, #12).

And finally, repeats of "Supernatural" (0.968 million viewers, #13; adults 18-49: 0.3, #T13) and a second "Supernatural" (0.834 million viewers, #14; adults 18-49: 0.3, #T13) rounded out the night on The CW (0.901 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
0.00% - Superstore
0.00% - MasterChef Junior
0.00% - Kicking & Screaming
-5.00% - Grey's Anatomy
-7.14% - Scandal
-12.50% - The Blacklist: Redemption
-12.50% - The Catch

Year-to-year changes (adults 18-49):
+83.33% - Superstore (vs. You, Me and the Apocalypse)
-5.00% - Grey's Anatomy
-18.75% - Scandal
-30.00% - The Blacklist: Redemption (vs. Shades of Blue)
-31.25% - MasterChef Junior (vs. American Idol)
-41.67% - The Catch
-66.67% - Kicking & Screaming (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 1.4/5 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 0.9/4, delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/24/16):

CBS (6.277 million viewers, #3; adults 18-49: 2.0, #1) claimed the demo prize on Thursday with its coverage of the "NCAA Men's Basketball Tournament" (6.112 million viewers, #7; adults 18-49: 1.8, #T4), "NCAA Men's Basketball Championship Update" (6.231 million viewers, #5; adults 18-49: 2.0, #T2) and more "NCAA Men's Basketball Tournament" (6.548 million viewers, #4; adults 18-49: 2.1, #1).

FOX (7.956 million viewers, #1; adults 18-49: 1.7, #2) then was the number two draw with a new "American Idol" (7.728 million viewers, #3; adults 18-49: 1.6, #T6) and second "American Idol" (8.184 million viewers, #1; adults 18-49: 1.8, #T4).

Next up was ABC (6.616 million viewers, #2; adults 18-49: 1.6, #3) with originals from "Grey's Anatomy" (7.850 million viewers, #2; adults 18-49: 2.0, #T2) and "Scandal" (6.195 million viewers, #6; adults 18-49: 1.6, #T6) plus the premiere of "The Catch" (5.804 million viewers, #8; adults 18-49: 1.2, #8).

Meanwhile, NBC (3.571 million viewers, #4; adults 18-49: 0.7, #4) offered up a new "You, Me and the Apocalypse" (2.699 million viewers, #11; adults 18-49: 0.6, #T10), a repeat "The Blacklist" (2.965 million viewers, #10; adults 18-49: 0.6, #T10) and a new "Shades of Blue" (5.048 million viewers, #9; adults 18-49: 1.0, #9).

And finally, repeats of "DC's Legends of Tomorrow" (1.235 million viewers, #12; adults 18-49: 0.4, #12) and "The 100" (0.834 million viewers, #13; adults 18-49: 0.3, #13) on The CW (1.034 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+5.88% - American Idol - 9:00
0.00% - American Idol - 8:00
0.00% - Scandal
0.00% - Shades of Blue
0.00% - You, Me and the Apocalypse
-4.76% - Grey's Anatomy

Year-to-year changes (adults 18-49):
+100.00% - American Idol - 9:00 (vs. Backstrom)
+42.86% - Shades of Blue (vs. The Slap)
+23.08% - American Idol (vs. Bones)
+5.26% - NCAA Men's Basketball Championship Update
0.00% - The Catch (vs. American Crime)
-9.09% - Grey's Anatomy
-10.00% - NCAA Men's Basketball Tournament - 8:00
-30.43% - Scandal
-36.36% - NCAA Men's Basketball Tournament - 10:00
-40.00% - You, Me and the Apocalypse (vs. Dateline NBC)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.0/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/3, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.7/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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