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[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/24/17):

CBS (7.925 million viewers, #1; adults 18-49: 2.4, #1) cruised to victory on Friday with its coverage of the "NCAA Men's Basketball Tournament" (7.658 million viewers, #3; adults 18-49: 2.2, #T2), "NCAA Men's Basketball Championship Update" (7.248 million viewers, #5; adults 18-49: 2.2, #T2) and more "NCAA Men's Basketball Tournament" (8.662 million viewers, #1; adults 18-49: 2.8, #1).

NBC (5.013 million viewers, #2; adults 18-49: 0.9, #2) then was a distant second with new episodes of "Grimm" (4.106 million viewers, #9; adults 18-49: 0.8, #T6) and "Dateline NBC" (5.466 million viewers, #7; adults 18-49: 1.0, #T4).

Next up was ABC (4.203 million viewers, #3; adults 18-49: 0.8, #3) and new episodes of "Last Man Standing" (6.045 million viewers, #6; adults 18-49: 1.0, #T4) and "Dr. Ken" (4.258 million viewers, #8; adults 18-49: 0.8, #T6) followed by a repeat "Shark Tank" (3.602 million viewers, #11; adults 18-49: 0.7, #T8) and a new "20/20" (3.858 million viewers, #10; adults 18-49: 0.7, #T8).

Meanwhile, FOX (2.020 million viewers, #4; adults 18-49: 0.5, #4) offered up a repeat "Rosewood" (8.662 million viewers, #2; adults 18-49: 0.5, #T10) alongside a new "Sleepy Hollow" (7.658 million viewers, #4; adults 18-49: 0.5, #T10).

And finally, fresh installments of "The Originals" (1.004 million viewers, #12; adults 18-49: 0.4, #12) and "Reign" (0.765 million viewers, #13; adults 18-49: 0.2, #13) rounded out the night on The CW (0.884 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+33.33% - The Originals
+25.00% - Dateline NBC
+25.00% - Sleepy Hollow
0.00% - Last Man Standing
0.00% - Dr. Ken
0.00% - Grimm
0.00% - Reign
-12.50% - 20/20 (vs. 3/10/17)

Year-to-year changes (adults 18-49):
+100.00% - The Originals (vs. The Vampire Diaries (Repeat))
+42.86% - Last Man Standing (vs. Last Man Standing (Repeat))
+14.29% - Dr. Ken (vs. Dr. Ken (Repeat))
+14.29% - Grimm (vs. Caught on Camera with Nick Cannon)
+5.26% - Dateline NBC (vs. Grimm/Dateline NBC (Repeat))
0.00% - Sleepy Hollow (vs. Second Chance)
0.00% - Reign (vs. The Originals (Repeat))
-22.22% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 1.9/5 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.6/4 with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.5/4 with an encore delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/25/16):

CBS (5.638 million viewers, #1; adults 18-49: 1.6, #1) was still the top draw on Friday with its coverage of the "NCAA Men's Basketball Tournament" (5.990 million viewers, #1; adults 18-49: 1.6, #T2), "NCAA Men's Basketball Championship Update" (5.694 million viewers, #2; adults 18-49: 1.7, #1) and more "NCAA Men's Basketball Tournament" (5.082 million viewers, #3; adults 18-49: 1.6, #T2).

NBC (4.250 million viewers, #3; adults 18-49: 0.9, #2) then was a distant second with new episodes of "Caught on Camera with Nick Cannon" (3.522 million viewers, #10; adults 18-49: 0.7, #T8), "Grimm" (4.253 million viewers, #8; adults 18-49: 0.9, #T5) and a repeat "Dateline NBC" (4.977 million viewers, #4; adults 18-49: 1.0, #4).

Next up was ABC (4.493 million viewers, #2; adults 18-49: 0.8, #3) and repeats of "Last Man Standing" (4.644 million viewers, #6; adults 18-49: 0.7, #T8), "Dr. Ken" (3.779 million viewers, #9; adults 18-49: 0.7, #T8) and "Shark Tank" (4.386 million viewers, #7; adults 18-49: 0.9, #T5) plus a new "20/20" (4.881 million viewers, #5; adults 18-49: 0.9, #T5).

Meanwhile, FOX (2.290 million viewers, #4; adults 18-49: 0.6, #4) offered up a new "Sleepy Hollow" (2.523 million viewers, #11; adults 18-49: 0.6, #11) and the season finale of "Second Chance" (2.057 million viewers, #12; adults 18-49: 0.5, #12).

And finally, repeats of "The Vampire Diaries" (0.681 million viewers, #13; adults 18-49: 0.2, #T13) and "The Originals" (0.533 million viewers, #14; adults 18-49: 0.2, #T13) on The CW (0.607 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Week-to-week changes (adults 18-49):
0.00% - Grimm
0.00% - Caught on Camera with Nick Cannon
0.00% - Second Chance
-25.00% - 20/20
-25.00% - Sleepy Hollow

Year-to-year changes (adults 18-49):
+6.25% - NCAA Men's Basketball Championship Update
-10.00% - Grimm (vs. Dateline NBC (Repeat))
-11.11% - NCAA Men's Basketball Tournament - 8:00
-18.18% - 20/20
-30.00% - Caught on Camera with Nick Cannon (vs. Grimm)
-33.33% - NCAA Men's Basketball Tournament - 10:00
-33.33% - Sleepy Hollow (vs. Grown Ups (Repeat))
-44.44% - Second Chance (vs. Grown Ups (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.1/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.3/2, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/2 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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