"HOME TOWN" BRINGS HOME HIGH RATINGS TO HGTV
New York [March 31, 2017] HGTV's newest hit home renovation series, Home Town, delivered a .88 P25-54 rating for the network during its second airing on Tuesday, March 28 - ranking as the second highest-rated show among this demo, in all of cable television, during the 10-11 p.m. timeslot. The episode's performance also helped HGTV achieve the #1 position among W25-54 and upscale W25-54 on Tuesday night. The series premiere on Tuesday, March 21, at 10 p.m. ET/PT, was HGTV's second highest-rated series premiere in network history.
Starring Ben Napier, a woodworker/craftsman, and Erin Napier, an artist/designer, Home Town features the couple as they revitalize historic homes in their small Mississippi town for first-time homebuyers, couples with young children and adults wishing to live closer to grandchildren. The entire community benefits from Erin's imaginative designs and Ben's custom handiwork featuring local reclaimed materials.
"This breakout ratings performance of Home Town is precisely what we anticipated from a series featuring Erin and Ben - an incredibly talented duo," said John Feld, senior vice president, original programming and production for HGTV, DIY Network and Great American Country. "We can already see that this show appeals to savvy viewers and will deliver a coveted audience for advertisers."
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 90 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tennessee, HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.