[03/31/17 - 12:18 PM]
Velocity Cruises in 2017 with Best Quarter Ever in Primetime
Velocity spins the numbers for the quarter to date.

[via press release from Velocity]


(Silver Spring, Md.) - Velocity put the gas pedal to the floor in 2017 earning the network its highest Primetime delivering quarter in network history among key demos P25-54, P18-49, P/M18+ and P/M2+ and scored Total Day success as Velocity's most-watched quarter among P25-54, P/M18-34, P/M18+, and P/M2+. Powered by strong Primetime and Total Day delivery growth, 1Q17 marks as Velocity's 18th consecutive quarter of year-over-year gains resulting in sequential quarterly growth since launce in 2011.

With premieres of INSIDE WEST COAST CUSTOMS and CHASING CLASSIC CARS, Velocity also earned its best March ever in both Primetime and Total Day among P25-54, P/M18+ and P/M2+. The INSIDE WEST COAST CUSTOMS season premiere (3/21/2017) captured Velocity's best M25-54 rating for the month and was the series' highest-delivering episode on the network among P/M18+ and P/M2+. In addition, the season premiere of CHASING CLASSIC CARS (3/15/2017) posted as Velocity's largest total audience for the month and was up 59% in M25-54 vs. season premiere last year.

Velocity also posted double-digit ratings gains during non-Prime dayparts in 1Q17, among P25-54 including Total Day (+13%), Fringe (+11%), Late-night (+13%).

*Prime rankings: excludes NICK/TOON for available tuning content less than <50% of available hours in Prime.

Source: Nielsen. Live+3D. Program-based data. Coverage Ratings. PRIME = M-Su, 8-11p Starts during. Excludes breakouts. Reach has a 6-minute qualifier. Npower.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging, capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 71 million homes, and viewers can enjoy their favorite shows anytime, anywhere through Velocity Go - the network's TVE offering featuring live and on demand access to complete seasons. Audiences can also connect with Velocity at Velocity.com, as well as on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.DiscoveryCommunications.com.

  [march 2017]  


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