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[04/01/17 - 08:25 AM]
"Grimm" Captures Its High Since the Show's Season Premiere, Matches Its High Since March 2016
NBC spins the numbers for Friday, March 31.

[via press release from NBC]

"GRIMM" SCORES ITS TOP 18-49 RATING SINCE THE SHOW'S SEASON PREMIERE ON JAN. 6, EQUALS ITS HIGH SINCE MARCH 2016

Friday Primetime Ratings (note the NBC station in San Francisco carried baseball coverage):

The "Grimm" series finale (0.9/4 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET):

· Scores the show's highest rating since its season premiere on Jan. 6 in adults 18-49 (0.9)

· Matches the "Grimm" 18-49 high since March 18, 2016 (1.0).

· Generated the show's most-watched episode since its season debut (4.5 million).

· Ties for #1 in the time period among the Big 4 in adults, men and women 18-49 and adults and men 25-54.

· Increases +13% week to week in 18-49 (0.9 vs. 0.8) and +4% in total viewers (4.305 million vs. 4.140 million).

· Will add substantial viewership via time-shifting:

· The prior week's "Grimm" grew by +60% in 18-49 (0.82 to 1.31) and more than +1.5 million viewers overall (4.1 million to 5.7 million) going from L+SD to L+3 ratings, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage and total viewers.

· This season, "Grimm" has been increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.81 to a 1.42) and more than +1.9 million viewers overall (4.1 million to 6.1 million).

"Dateline NBC" (0.9/4 in 18-49, 1.3 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET):

· Ranks #2 in the two-hour time period among the Big 4 networks in adults 18-49, adults 25-54 and total viewers.

· Grows from its first half-hour to its fourth by +25% in adults 18-49 (0.8 to 1.0) and by +16% in total viewers (4.3 million to 5.0 million).

· Is the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers.

· Will add substantial viewership via time-shifting - "Dateline" is increasing by +34% this season in 18-49 rating (from a 0.94 to a 1.25) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.

· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)





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