ESPN's NBA Draft Ratings Up 13 Percent
Matches Third-Highest Rated NBA Draft Ever on ESPN
ESPN Sets NBA Draft Streaming Records
ESPN's coverage of the 2017 NBA Draft presented by State Farm averaged a 2.7 metered market rating, up 13 percent from a 2.4 in 2016, according to Nielsen. It matches the third-highest rated NBA Draft on ESPN. The telecast peaked with a 4.0 rating from 8:15-8:30 p.m. ET.
Additionally, ESPN set several NBA Draft streaming records on Thursday. The NBA Draft drew an average minute streaming audience of 135,200 viewers, up 55 percent from 2016, and 1,153,500 unique viewers, up 107 percent from last year. ESPN delivered 39,215,000 total minutes streamed for the NBA Draft.
The NBA Draft on ESPN generated a 5.3 rating in the Louisville market, making it the top local market. The rest of the top 10 markets include: Charlotte (4.7); Indianapolis (4.4); Norfolk (4.0); Oklahoma City (3.9); Raleigh-Durham (3.8); Los Angeles (3.8); Las Vegas (3.8); Richmond (3.7); San Antonio (3.6).
ESPN's NBA Draft telecast is the latest live event / event series in June to generate ratings or viewership increases on ESPN television and streaming platforms. In addition to the NBA Draft, the NBA Finals, Sunday Night Baseball, the College World Series and the Women's College World Series have all generated increases this month.