TLC FINISHES JULY #1 ON SUNDAY AMONGST ALL WOMEN AND AS THE #5 AD-SUPPORTED CABLE NETWORK IN PRIME FOR WOMEN 25-54
Network Sees Double-Digit Year-Over-Year Delivery Increases In Prime Among All Key Women
(Silver Spring, MD) - TLC finished out July as #1 with women on Sundays and in the top 10 ad-supported cable networks in prime across all three key female demos for the month - #5 W25-54, #6 W18-49 and #9 W18-34. The network saw double-digit delivery increases year-over-year in July among all women - W25-54 (+15%), W18-49 (+17%), W18-34 (+19%).
The Sunday win with all key female demos, the network's most watched in three years for W25-54 and W18-49, and up 41% year-over-year with W25-54 and 53% with W18-49, was powered by the second season of the hit original series 90 DAY FIANCÉ: HAPPILY EVERY AFTER? which averaged 1.7M P2+ viewers during the month. The new original series, 90 DAY FIANCÉ: BEFORE THE 90 DAYS premiered last night with new episodes airing Sundays at 9/8c.
On Tuesdays, the network also finished #3 in W25-54 up 23% year-over-year, the network's highest rated Tuesday ever. The success was driven by the second season of hit series OUTDAUGHTERED. The sophomore season is averaging a 1.4 W25-54, up 27% over its previous season. The series premiere on July 11 averaged 1.9M P2+ and a 1.5 W25-54 rating, its most watched and highest rated episode ever. Also contributing to the strong Tuesday finish was the two-hour LITTLE PEOPLE, BIG WORLD birth special on June 27 which averaged 1.9 W25-54, its highest rated episode in nearly three years.
July successes continued onto digital platforms. TLC was the #5 most social reality series cable network in July. Total primetime interactions across Facebook and Twitter were up +50% versus the previous month.
Source: Nielsen, July 2017 (6/26/17-7/30/17), July 2016 (6/27/16-7/31/16). #1=8-11pm. Key Women=25-54/18-49/18-34. Little People, Big World highest rated episode since 9/30/14. Includes Ties. L+3 Cov Rtg/000s. Nielsen Social, June & July 2017.
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2017 to-date, TLC ranks as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 89 million homes in the US and 325 million households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO - the network's TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.