STARZ ORIGINAL DRAMA SERIES "OUTLANDER" RETURNED TO STARZ ON SUNDAY NIGHT TO RECORD VIEWERSHIP
Second Most Watched Scripted Series Episode on All Premium Pay TV With Women 35+
Starz has 2nd and 3rd Most Watched Premium Pay TV Scripted Drama Premieres for all of 2017 with "Outlander" and "Power"
Beverly Hills, Calif. - September 14, 2017 - The groundbreaking STARZ Original series, "Outlander," returned this past Sunday to series record high viewership of nearly 1.5 million (1.49M) Live+SD viewers for the 8PM premiere and 2.1 million (2.09M) Live+SD viewers on Sunday night in total over the three STARZ airings.1
"Outlander" saw strong gains in overall viewership in its third season, despite facing heavy TV competition on Sunday night, as well as the impact of millions of households tragically affected by the recent hurricanes.
The "Outlander" season three premiere episode performance of 1.49M viewers is the most at Starz for a season premiere after "Power" season 3 (2.26M) and "Power" season 4 (1.68M).
Based on historical "Outlander" viewing from the recently hurricane-affected markets, "Outlander" season three viewership could likely have been roughly equivalent to that for the season premiere of "Power" season four."
The "Outlander" season three total Sunday night premiere episode viewership performance of 2.09M is the most ever for "Outlander," besting the series' landmark "The Wedding" episode (2.04M)2
"Outlander's season three premiere was the 3rd largest in 2017 for scripted dramas in premium pay TV (following "Game of Thrones," "Power")
Additional premiere episode series-high viewership records achieved were with women: W18+ (948K) and W35+ (899K), and adults ages 50 and over: P50+ (1.05M). These series-high benchmarks represent gains versus the second season premiere of "Outlander" of 8% for W18+ (878K), 13% for W35+ (799K), and P50+ 15% (911K).
The viewership performance with women 35+ and adults 50+ puts this episode of "Outlander" as the most watched scripted series in all premium pay TV in 2017, behind only "Game of Thrones," and are all-time highs at Starz.
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ(R) brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.
All sources subject to further qualifications available upon request.
(1) Nielsen NPower Live +SD P2+, W18+, W35+, P50+ Projections
(2) Source: Nielsen NPower Live +SD P2+ GAA Projections by Premiere Night