OXYGEN MEDIA FINISHES 3Q AS FASTEST GROWING CABLE ENTERTAINMENT NETWORK
3Q17 IS THE CRIME NETWORK'S MOST WATCHED 3Q IN 4 YEARS AMONG TOTAL VIEWERS
OXYGEN.COM IS THE #1 MOST POPULAR WEBSITE DEDICATED TO CRIME
New York, NY - October 3, 2017 - Oxygen Media, which rebranded to a high quality crime destination in July, finished 3Q as the fastest growing cable entertainment network year-over-year in primetime (up +44%) and total day (up +58%). Lead by original hit series like "Cold Justice," from executive producer Dick Wolf, and the six-part event series "The Disappearance of Natalee Holloway," 3Q17 was also the network's most watched 3Q in four years among total viewers in total day.
"The Disappearance of Natalee Holloway" was Oxygen's highest rated true crime series premiere in network history among F18-49, F25-54 and total viewers with a cumulative 1.1 Million people tuning in on premiere night.
Oxygen.com has ramped up its crime content as well with original content and breaking news, becoming the #1 most popular website dedicated to crime among monthly unique visitors. September was the best month for the site's vertical "Crime Time," with 2.7 Million visitors, up +23% month over month. In addition, Oxygen digital grew year-over-year, with an average of 9.7 Million page views a month, up +39%, 5.9 Million visits a month, up +60%, and unique visitors with 3.6 Million a month, up +39%.
Source: Nielsen Media Research, time period data based on L7 through 9/10/17 blended with L3 through 9/21/17 and LS through 9/24/17, NHI calendar, press prime= M-Su 8p-11p total day= M-Su 6a-3a. primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p). DONH cume based on premiere and first encore airings. #1 crime site based on comScore with competitive set (lawnewz.com, crimefeed.com, the-line-up.com, crimeonline.com, oxygen.com). Oxygen Digital includes Oxygen.com and Oxygen Now App
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to crime programming in 2017, Oxygen has become the fastest growing cable entertainment network with popular unscripted original programming that includes the flagship "Snapped" franchise, "The Jury Speaks," "Cold Justice," "Three Days to Live," and "It Takes A Killer." Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.