"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN Films' "Nature Boy" 30 for 30 documentary, which premiered Tuesday night, averaged 1.8 million viewers according to Nielsen, a 78% increase from ESPN's 2017 30 for 30 premieres to date (1.0 million). The film on wrestling legend Ric Flair was the highest rated original show on cable that night for adults 18-49. Additionally, "Nature Boy" was the most social program of the day with 238k Twitter interactions.
"The response to the film has been overwhelming," says 30 for 30 Executive Producer John Dahl. "The viewership totals just drive home the enormous interest that exists in Ric Flair's life story, regardless of whether you're a wrestling fan."
"Nature Boy" ranks as the most-viewed film since last year's post-Heisman offering, "Catholics vs. Convicts" (2.1 million viewers).