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[01/16/18 - 06:20 PM]
"The Office" Marathon Delivers Big Gains for Comedy Central with Total-Day Rating Up 71% Against Year-Ago
Comedy Central spins the numbers for Monday, January 15.
[via press release from Comedy Central]

"THE OFFICE" MARATHON DELIVERS BIG GAINS FOR COMEDY CENTRAL WITH TOTAL-DAY RATING UP 71% AGAINST YEAR-AGO

Adults 18-49 Rating Hits Highest Primetime Mark since September

Average Total Viewers Across Whole Day Increases 62% Versus Year Ago

Men 18-34 Rating Gains 23% Versus Year Ago

NEW YORK, January 16, 2018 - Comedy Central's January 15 The Office marathon delivered big gains in multiple key demographics, outperformed time-period benchmarks and similar holiday marathons, and reached the network's highest primetime rating since September, 27 2017.

Adults 18-49 and the key Men 18-34 rating increased 71% and 23%, respectively, against total-day year-ago numbers. The same demographics each gained 22% versus the prior four-week total-day average. Average total viewers increased 62% against the year-ago total-day mark, and Women 18-49 and 18-34 gained 174% and 132% against the year-ago total-day mark. Women 18-49 and 18-34 increased 36% and 46% respectively versus the prior four-week total-day average.

Taking place on Martin Luther King Jr Day, the marathon outperformed Memorial Day by 25%, July 4 by 22%, Labor Day by 59%, and Christmas by 10%.

Building on this momentum, Comedy Central will premiere its new, scripted series, Corporate, on January 17 with back-to-back episodes beginning at 10:00 p.m., along with the season premieres of Drunk History (more info) and Another Period (more info) on January 23.

Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe(Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.





  [january 2018]  
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· OFFICE, THE (NBC)




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