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NBC SPORTS DIGITAL LIVE STREAMING FOR PYEONGCHANG OLYMPICS TRIPLES SOCHI GAMES WITH 1 WEEK TO GO
More Than 1.3 Billion Live Streaming Minutes Consumed To Date on NBCOlympics.com and the NBC Sports app
Nearly 12 Million Uniques for NBC Sports Digital Live Content - Up 174% from Sochi
STAMFORD, Conn. - February 19, 2018 - NBC Sports Digital's presentation of the PyeongChang Olympics eclipsed the full 2014 Sochi Games in live streaming minutes just five days into the competition, and has continued to reach milestones. With 1.31 billion live streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to data from Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content - up 174% from this point in the Sochi Olympics (4.3 million)
Total Audience Delivery
Sunday's NBC Olympics' primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average last night of 18.0 million viewers dominated the TV competition with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night's coverage.
NOTABLE...
· Last night's Total Audience Delivery provided an increase of 12% over the NBC broadcast viewership (TAD chart below) - marking the ninth consecutive night of double-digit TAD lift. NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
· Last night's NBC/NBCSN viewership peaked at 20.7 million viewers from 9-9:15 p.m. ET, highlighted by women's alpine skiing on NBC and ice dance on NBCSN.
· NBC's PyeongChang Olympics primetime broadcast last night (7:30-11:10 p.m. ET) averaged 16.3 million viewers and posted a 9.1/16 household rating. Viewership includes the West Coast primetime encore.
PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Wed. 2/14 19.2 million 17.0 million 13%
Thurs. 2/15 19.3 million 16.2 million 19%
Fri. 2/16 19.2 million 16.6 million 16%
Sat. 2/17 16.1 million 14.5 million 11%
Sun. 2/18 18.2 million 16.3 million 12%
Average 21.3 million 19.2 million 11%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
First Wed. 19.2 million 20.8 million 11.2 rating 12.1 rating
Mid. Thurs. 19.3 million 22.9 million 11.4 rating 13.4 rating
Mid. Fri. 19.2 million 19.2 million 10.9 rating 11.0 rating
Mid. Sat. 16.1 million 17.1 million 9.0 rating 9.6 rating
Mid. Sun. 18.2 million 21.3 million 10.2 rating 12.1 rating
Average 21.3 million 22.9 million 12.0 rating 12.9 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.
TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:
1. Salt Lake City 19.6/36
2. Minneapolis 17.5/30
3. West Palm Beach 17.2/26
4. Milwaukee 16.8/26
5. Denver 16.1/31
6. Austin 15.1/26
7. Portland 14.9/27
T8. Buffalo 14.8/23
T8. Kansas City 14.8/24
10. Seattle 14.6/27
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
- PYEONGCHANG 2018 -
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